The 10 things in advertising you need to know today


Facebook launched its Snapchat Stories clone in the main app. The new feature sits at the top of the newsfeed and allows photos and videos to be shared to individual people or to one’s profile for 24 hours.

Yext is pricing its IPO at $8 to $10 a share. The public offering is set to make the mapping data firm raise between $84 million and $105 million.

Johnson & Johnson is launching a burnout prevention bootcamp. After testing running the program in-house, it will start selling it to other Fortune 100 companies at a cost of $100,000 per team member.

House Republicans voted to let ISPs sell US consumers’ browsing history without their permission. The resolution, which repeals regulations passed during the Obama administration, was adopted in a 215 to 205 vote.

UBS says Snap has three critical challenges. The Wall Street firm said the company needs to scale up to 250 million users in three years, achieve ad revenues of $5 billion to $10 billion in the next three to five years, and use its operating leverage to become profitable.

OpenX announced a management shakeup. The ad tech firm said the moves are part of its strategy to “align by function,” The Drum reported.

Lyft’s cofounder said his company will beat Uber. In an interview, John Zimmer said the company advantage is that it’s “woke” and “a better boyfriend” than Uber.

R/GA opened a Berlin office. The agency hired the CEO of Razorfish Germany, Sascha Martini, as its managing director for the new office, Campaign reported.

Discovery’s CEO thinks cable providers will be forced to sell their TV services nationwide. David Zaslav said online video services will force cable providers to compete with each other in the same markets.

Periscope is getting pre-roll ads. They’re still limited to a small number of advertisers, but will be more widely available in coming months, according Variety.


Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell


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