Get Set Go Media is on a mission to put Africa on the Map. I have often asked myself, who wouldn’t want to advertise in Africa? Yes of course there are brands who for obvious reasons don’t, but there are far too many who should, but who don’t.
We want to change that, because we want to de-risk advertising in Africa. In a year or two we’ll be in over 10 countries guaranteed, but for now we’re focusing on the ones close to home and close to our hearts.
My name is Adri van der Westhuizen, I am the founder of Get Set Go Media. I am a Namibian with deep roots in media and politics. My family is intensely passionate about our country and that’s where my journey and this business started.
I studied at the AAA School of Advertising in Cape Town, completing a degree in Integrated Marketing Communications with electives in Brand- and Media Management.
I always dreamt of running my own business, but that day came much faster than I anticipated. After completing my studies I worked as a Sales Executive at Wide Open Platform in Johannesburg, a subsidiary of Primedia Unlimited. It was tough. Media Sales was a lot harder than I thought it would be.
It is as rewarding as it is tough, which is exactly how I got hooked.
To be continued…