Millennials are an important generation for brand owners to get to grips with
Known for their investment in technology, social media and creativity, Millennials are 33% more interested than the Baby Boomer generation in a retailer’s ability to make them smile. And, according to research, 52% of this generation is more likely than any other generation to make impulse purchases explains Pyrotec, who specialises in industry-leading product identification solutions. If this is the case, it is more important than ever for brands and advertising agencies to focus on tailoring the adverts directed at those born between the early 1980s to the early 2000s with this message in mind.
According to a study conducted by BMI Research, Millennials are important, not only because of their sheer number, but also because they are tech savvy and socially empowered, they think globally, are eco-friendly, and they are the most likely to lean heavily towards causes they value. They are also known for their ruthlessness with products and brands that they perceive as irrelevant, self-serving, non-tech, shy and unengaging. From brands, they demand more value, more personalisation and more in return for their money and loyalty. However, if brands meet their requirements and appeal to their ideologies, Millennials could become a brand’s greatest advocate.
Innovative Advertising Ideas
On Air with Ryan Seacrest hosted via Radiowave in Namibia
Introducing international radio shows to African airwaves has becoming increasingly popular. The more absorbed African’s become with American culture through television and advertising, the more important it is to introduce this content to them via other platforms such as radio. With his thriving broadcasting career and multiple ventures in media, it’s no wonder why Ryan Seacrest is at the forefront of entertainment media. “On Air with Ryan Seacrest” broadcasts each weekday from E! Studios in Hollywood and is a sought after show which focuses on all aspects of the entertainment industry, highlighting top talent from the world of music, film and television. Seacrest was bestowed a star on the prestigious Hollywood Walk of Fame for his work in radio and was named in FORBES Magazine’s annual “Celebrity 100 Power List” in 2006, 2007 and 2008 joining the ranks with Tom Cruise, Oprah Winfrey and Tiger Woods.
“On Air with Ryan Seacrest” is a well known show that is currently being streamed to Namibian audiences through Radiowave. It speaks to a wide range audience but definitely targets Millennials and those interested in lifestyle and celebrity content. If this is the market you are trying to reach, let Get Set Go Media help you advertise on popular radio shows to increase your brand awareness.
SABC in bid to add three more channels
The South African Broadcasting Corporation (SABC) is pulling all external advertising for jobs and tenders in print or other media. This move comes as the public broadcaster is also preparing to establish more indigenous language channels as part of its digital migration strategy, according to SABC spokesman Kaizer Kganyago.
“One of the (other) announcements was the formation of three African language channels going forward, a Sotho channel, a Nguni language channel (a channel for xiTonga tshiVenda speakers) and an Afrikaans channel,” Kganyago said. The Afrikaans channel would address the cultural needs of all Afrikaans-speaking people in SA, he said.
This decision on advertising had been taken for business reasons, while the broadcaster had decided it had, or could develop, sufficient in-house marketing expertise, and did not require external agencies, he said.
Exciting Media Campaigns
Nando’s fires up the advertising landscape once again
When it comes to cheeky advertising, no one does it better than our favourite fast food chain, Nando’s. This time they are firing back at the Gupta’s and regardless of the differing views on this matter, you’ve got to hand it to Nando’s for always staying on top of South African politics.
What’s happening in Africa
Sunday Times continues as the most read newspaper in South Africa
In the final AMPS survey, AMPS 2015, conducted for the publishing industry, core titles in the Times Media stable have continued to grow their audiences despite the -3.6% overall drop in newspaper readership in South Africa. Times Media’s flagship title, the Sunday Times, continues as the most read newspaper in the country, having grown readership 6% year-on-year, with an audience of more than 3.7 million readers. Business Day has also grown readership by 27% compared to the previous cycle.
Trevor Ormerod, GM group sales & marketing at Times Media, says the AMPS 2015 data will continue to play a very important role for media planners and advertisers over the next 12 to 18 months, until the Establishment Survey data is published. “The good news is that titles such as the Sunday Times and Business Day have continued to grow strong reading audiences, despite the rest of the newspaper sector showing a decline. We believe our success lies in the innovations we are making to build communities that engage with our titles.”