Monthly Archives: August 2016

What’s happening in Media – 25th August 2016

  • By Adri van der westhuizen
  • Published August 25, 2016
  • Tagged

Advertising News

Digital Media Africa Conference and Awards to be held in JHB

With an explosion in mobile news growth on the African continent, World Association of Newspapers and News Publishers (WAN-IFRA) will hold its inaugural Digital Media Africa conference and Awards competition in Johannesburg from 28-30 September 2016. Digital media executives will gather to debate the hottest digital issues facing publishers on the continent and abroad. “Innovation has no boundaries and our members and colleagues in Africa are a true testament to that with their inspiring mobile initiatives,” says Vincent Peyrègne, CEO of WAN-IFRA. “There is so much to be learned from their example and to share with the rest of the world. It’s an incredibly exciting time for publishing and I am certain that same excitement will be on display at DM Africa.” This year’s event is built around four main themes, reader revenue, distributed content, metrics and KPIs and millennials and Generation Z. African publishers including Caxton, Media24, Nation Media Group, Ringier, Independent, Times Media Group, DailyNews and the African Media Leaders Forum support the event. For more information, click here.


Innovative Advertising Idea

Pinterest starts selling video advertising

Pinterest is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site. Now the San Francisco-based startup realises that it’s behind on video. “It’s something we’ve underinvested in in the past, and we’re changing that,” said Jon Kaplan, who was hired from Google earlier this year to be Pinterest’s head of sales. “This is all part of a broader push from the company to make video a bigger part of the consumer and advertiser experience.”

The new video ads will be interspersed with those personalised feeds, catering to the interests of whoever is browsing. If clicked, the ads will start to play with sound. The advertiser can choose to show as many as six related “pins” of items to pair with the ad. For example, if the ad shows video of a fashion model, the pins might be of items the user can buy to get the look.”Our video ads are going to be tailored to your interests,” Kaplan said. “We’ve added in additional features that allow the user to take action.” US digital video-ad spending will reach $9.9 billion this year, and is set to almost triple by 2020, according to research firm EMarketer. Pinterest, which has more than 100 million users, was last valued at $11 billion in a funding round in March 2015.


Industry Information

New ICASA regulations for community radio

urlThe Independent Communications Authority of South Africa (ICASA) has drafted new regulations, which will have a dramatic effect on radio, particularly community stations. Nkopane Maphiri, business development director of Abundant Media (which is responsible for The Media Connection and The Brand Connection) says his company welcomes the new regulatory framework for community radio. “It will go a long way to strengthen the sector and clarify some of the grey areas which existed as well as provide guidance in the areas where the law was silent,” he says. The regulations close some loopholes, which were being taken advantage of. The main one concerned corporate governance and the qualifying criteria for board members at stations. It is now reaffirmed that political party office bearers are disqualified from being members of the board of stations. The rules also further separate governance, management and operational staff roles and powers in stations. “This is a welcomed move by many stations and it enables clearer lines of accountability, roles and functions,” Maphiri says.

Another noteworthy inclusion in the regulations is the role of management companies, which have shown a strong emergence at stations. ICASA has now stipulated that any management agreement entered into between a station and a management company must be subjected to a regulatory scrutiny to assess if they are in the best interest of the licensee. Maphiri, like he has done in the past, also emphasised that community radio is a growing and vibrant sector, which he says has proven its strength and relevance to its audience over the years. “Ensuring that this sector remains strong and continues to grow, it is vital for ICASA to work with all stakeholders in the sector to develop rules of engagement which are meant to support and foster this growth,” he concludes.


Exciting Media Campaigns

Terence Neale scores Direction Craft Gold hat-trick at Loeries

Egg Films, the top ranked South African production company last year, had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates. For the third year running, Terence Neale won a Gold Direction Craft, this time for Adidas Originals Your Future Is Not Mine, which also won a Gold Craft for cinematography.


What’s happening in Africa

Take a virtual reality tour of Africa

In a South African alcoholic industry first, Distell and its brand, Amarula, have created a virtual reality tour of Africa so that consumers can experience the continent’s open spaces, plentiful wildlife, beautiful people, and distinctive culture. According to the brand’s global marketing manager, Mncedisi Junior Jekwa, virtual reality (VR) is trending as the most exciting technology driving brand activity and the entertainment industry. “Africa has always been rooted in the brand’s DNA. This exciting technology allows us to bring the Amarula story to life in a more visceral manner,” Jekwa said. “We believe strengthening the link between Amarula and Africa will enable us to grow the brand further as the world is starting to look to Africa for creative inspiration.” The three minutes, 45 seconds 3D-360º experience will be rolled out using Samsung Gear VR headsets and Oculus Rift units around the world in travel retail, focusing on duty free shops in major airports. We love this idea and cannot wait to see what other brands come up with in the near future using VR.


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

What’s happening in Media – 18th August 2016

  • By Adri van der westhuizen
  • Published August 18, 2016
  • Tagged

Advertising News

Almost 60% of all TV spend in South Africa this year has been wasted

Nigeria-tv-platform-projectionAccording to Nielsen, R19.2 billion was spent on TV advertising in 2014 (excluding self-promotion), steadily increasing to R22.5 billion in 2015 and by May in 2016, this number was already at R9 billion. For some naysayers, the TV glass will remain half empty, where arguments will be made around supplementing marketing budgets with other media touchpoints. We know from the Millward Brown CrossMedia database (looking at over 258 multi-channel campaign performances) that TV remains the king of building reach. This is not to say that other channels cannot deliver great levels of reach, but building reach quickly remains the core strength of TV in South Africa. There is no doubt that categories and brands need to cut through the clutter and work hard to get the consumers’ attention, and there is certainly a plethora of clutter to work through in the South African TV advertising space.  Adtrack, for over 30 years, has measured the awareness, noting and liking of all new brand commercials launched on-air, among a nationally representative sample of the TV viewing population (age, race, income and gender.)

The Millward Brown advertising philosophy is simple. A cut through campaign consists of two crucial elements: campaigns need sufficient investment to drive exposure within their core target audience; and stand out creative is needed to drive brand engagement and communicate core messages. Analysis of the Adtrack database shows that from January to July this year, a massive 58% of all ads have failed to resonate effectively with consumers; 16% of all new ads achieved below average cut through at launch, which is the equivalent of R1.4 billion rand that brands can simply write off. If your brand is struggling to reach the right audiences and capitalise on your TV campaigns, speak to someone from our team today.


Innovative Advertising Ideas

Print saved by digital in latest ABCs

The Audit Bureau of Circulations of South Africa released its second quarter data at the end of last week and the numbers painted a gloomy picture for SA’s print landscape. But the reality is, it could have been a lot worse, as the ABCs first incorporation of digital into the report, made the numbers look a lot rosier. Michael Bratt chats to Deborah Schepers, a board member of the Audit Bureau of Circulations of South Africa for an analysis of the numbers and more about the ABCs.


Industry Information

Relaunch of Adclip to track ad spend

Newsclip has relaunched Adclip as a fully automated ad monitoring service, so that one can track one’s ads and those of one’s competitors, easily, accurately and seamlessly in over 2,400 print and digital publications. Using keyword matches, the interactive application displays ads in full colour, including the advert category, AVE, publication metadata and a mapping of the ad’s placement within a two-page spread. The quick search function allows one to navigate through one’s categorised ads with ease, while user generated filters, Sortbins and media monitoring lists gives one complete control over ad management. The key pillars to this advertising monitoring service are Ad Verifier and Ad Tracker. Ad Verifier allows one to track one’s own ads and include one’s placement schedule on the application to verify that they have been placed correctly; while simultaneously ensuring trademark protection and that franchises are adhering to the correct brand messages. Ad Tracker provides one with a strategic advantage, where one can gain insight into how one’s competitors are advertising, the media channels they are using and their ad spend. This also allows one to stay up-to-date with new product launches, price benchmarks and competitor strategies. Beyond Adclip, Newsclip’s Digital RedBook offers a way to display ad campaigns in a fully customisable and easily shareable e-book. For more information, go to www.adclip.co.za.


Exciting Media Campaigns

Coca-Cola launches a South African first with SuperSport

Coca-Cola’s global #thatsgold Olympics campaign has been taken to a new level in South Africa as fans have the opportunity to share their Olympic Games gold moments, with the best social media comments being integrated into one of eight commercials being produced over the Olympic Games period.


What’s happening in Africa

CNN rolls out native advertising solutions

LnvhR8EDCNN International Commercial (CNNIC) is now offering dynamic native and branded content advertising formats in prominent positions across CNN Digital platforms – a move that takes advertising on CNN Digital even further beyond the traditional ad banner. Just last week CNN was named Africa’s biggest international media brand. The native advertising solutions optimise the performance of digital campaigns and enhance the experience of audiences engaging with branded content and digital advertising on CNN platforms. Director of digital revenue and data at CNN International Commercial, Rob Bradley, says, “The ‘Native 2.4’ programme focuses on several key benefits including dynamic formats, smart placement, intelligent data insight and creative excellence. We are bringing together the full suite of new formats, prominent and seamless placement and the power of data and creative content for clients to truly engage with CNN audiences in a native environment. “The result is an engaging brand storytelling experience created for peak performance and with the flexibility of dynamic optimisation. Clearly labelled to ensure transparency, this solution created with our partners at Sharethrough also ensures that our users are served high quality and engaging native content that’s relevant to them.”


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

What’s happening in Media – 11th August 2016

  • By Adri van der westhuizen
  • Published August 11, 2016
  • Tagged

Advertising News

Facebook will now override ad blockers but also give you more control over the ads you see

fb_icon_325x325Another week, another major change to the way we all use Facebook. Last week, it was about tweaking the news feed algorithm to diminish the presence of click bait. Today, Facebook announced steps to boost its huge advertising revenue — by overriding ad-blocking software and giving consumers greater control over the types of ads they see, even to opt out of seeing ads from certain companies and stores. That should increase Facebook’s revenue since the ads preferred by users are more valuable to advertisers and can command higher rates.

In a blog post, Facebook VP Andrew Bosworth wrote: “We’ve all experienced a lot of bad ads. As a result of what we’ve learned, we’ve introduced tools to help people control their experience, improved how we decide which ads to show and created new ad formats that complement, rather than detract from, people’s experience online.”


Innovative Advertising Ideas

Survey says CNN is Africa’s biggest international media brand

LnvhR8EDThe Ipsos Affluent Survey Africa, out late last week, places CNN as the biggest international media brand amongst affluent audiences across Africa. The independent research study shows that CNN reaches 60% of Africa’s elite population every month via TV or digital platforms, more than any other international media brand. CNN outranks all news competitors – 27% ahead of the BBC, 54% ahead of Al Jazeera English, 68% ahead of Sky News and 159% ahead of Euronews.

It is ahead of all news competitors in every daily, weekly and monthly metric. CNN is also #1 international news brand in monthly cross-platform reach amongst core audience segments of frequent international business travellers (74% reach across Africa), influential opinion leaders (74%), high income earners (72%), luxury consumers (62%), business decision makers (61%) and c-suites (57%), again ahead of all other international news competitors. The Affluent Survey Africa is conducted in Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda. With a sample of 2 561, it covers a universe of 3.5 million affluent Africans.


Industry Information

Son retail advertising strikes gold

Screen-Shot-2013-04-24-at-11.13.29-AMIt’s been a phenomenal fiscal for Son‘s Western Cape retail advertising team, who have struck gold in a time when newspapers are in decline, bucking the trend with a massive 64-pager and ending the month of July a whopping 28% above budget. Llewaynne Niekerk, Advertising Manager for the Western Cape region, was overwhelmed by his team’s delivery. “I’m extremely proud of my sales team who have proven that in a declining market we are still able to pull off a 64-pager. This proves that our paper is relevant and speaks to the market that we service.”

Although the team was challenged by economic difficulties, they used the opportunity to encourage their clients to test the market and this has seen immense ROI for advertisers who have been fighting for space in this sought-after tabloid.  “Part of our success is the constant pursuit to push the letter of advertising,” says a proud Llewaynne Niekerk.


Exciting Media Campaigns

De Beers “Why Stay Safe” campaign

Ignite Joe Public, Joe Public United’s cross-platform agency, in partnership with client De Beers recently executed an innovative internal communications safety campaign for employees, underpinned by a high set of values and a powerful vision that was written and developed by its employees in 2006. Safety is the company’s most important value in its business strategy. But, living out these values day-to-day proved to be a difficult task.


What’s happening in Africa

2016 Loeries judges have been announced

Judging is one of the main events held during Loeries® Creative Week™ Durban, especially for entrants into the awards. Judging Week is important, mainly for the results, as they showcase the best of brand communication from our region. The 2016 Loeries Judging will be held at the Durban ICC during Creative Week Durban preceding the awards ceremonies, from Mon 15 – Thurs 18 August. A panel of regional and international thought leaders will have the daunting task to seek out the bold and innovative work that challenges convention. Chrisna Basson, Account Director / Strategist at Y&R Namibia has been selected as a regional judge in the Effective Creativity & Service Design category.

Chrisna grew up wanting to pursue about 95 different professions. Therefore, in trying to keep her options open while simultaneously being Type A, she decided to do her honours in Brand Leadership at Vega Cape Town. Luckily and unexpectedly, she found a new passion there, brand and communication strategy. She joined the Y&R network at Advantage Y&R, as strategic planner and account director. Again the move proved fortunate, as she’s now working with an international team on some of the country’s biggest clients like FNB, NamPower, Top Score, Joe’s Beerhouse and Sanlam, creating work that works. Take a look at the other judges in this category here.


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and take care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

What’s happening in Media : 4th August 2016

  • By Adri van der westhuizen
  • Published August 4, 2016
  • Tagged

Advertising News

#CannesLions2016: Top creative trends

On Thursday, 28 July 2016, Ann Nurock presented her Case Studies from Cannes presentation at Cinema Nouveau. Ann began by stating that advertising is just one component of the creativity mix at Cannes Lions, which is why the Festival was renamed from just ‘International Advertising Festival’ to ‘Cannes Lions International Festival of Creativity’ to reflect this. She pointed out that Cannes Lions is no longer agency dominated, it’s now the social media companies that own Cannes. It’s a week of inspiration where never before have the lines been so blurred between disciplines, she pointed out. Ann stated the overarching trend for 2016 was that of technology. “It’s bringing creative and brand ideas to life in ways we’ve never been able to before. But it’s important to note that while technology enables opportunity, creativity is what actually creates the value.

Another big trend was that of virtual reality” explained Ann and gender stereotypes and the objectification of women in advertising. Madonna Badger gave a rousing talk whereby she appealed to all marketers to cease objectifying women in their advertising. SA is ranked eighth in the world after the 2016 awards and is the top radio market globally. While that’s definitely impressive, Ann says we need to do better in the ‘new media’ categories of mobile, cyber and even film. We have the talent, we have the ideas, we just need to stop being so self-effacing and share these. Don’t miss Ann’s final Cannes Case Studies presentation at Ster-Kinekor Sandton on 7 September. Click here for more.


Innovative Advertising Ideas

How brands are using video

In a recent opinion piece, Mike Saunders highlighted how big brands are incorporating video into their advertising and marketing strategies. In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, Mike looks at how brands are using online video in more detail.

“Brands have been using TV commercials, documentaries and online video to tell stories about their brand. The film industry is built on storytelling and brands have learnt from Hollywood in this regard. Adobe Systems, a brand that speaks to creative people, uses storytelling in their video, “Red Hot Chili Peppers at SXSW”, to identify with their audience and show why creative people love working with their products.” he says. Vala Afshar, chief digital evangelist at Salesforce, tells us that brands succeeding in video marketing are moving beyond brand stories, video ads and viral content. He suggests that successful brands are using video to engage consumers throughout the customer journey to educate, convert sales, build relationships and improve customer satisfaction. There is a big opportunity for brands to drive deeper consumer connections by using video in all levels of consumer engagements. Is your brand making use of video when developing advertising or marketing content? We would love to hear your thoughts and see some of the video content you produced. Brands that use the power of video are sure to create experiences as they help people get close to the moment and build a stronger emotional connection to the brand.


Industry Information

Ogojiii hosts an exclusive launch for agencies and brand houses

Ogojiii magazine was launched to advertising agencies and brand houses during a business breakfast held at the Marion on Nicol in Bryanston, Johannesburg, on Wednesday, 27 July 2016. Pronounced “Oh-go-gee”, Ogojiii magazine – is a bi-monthly magazine which celebrates African innovation in design, enterprise and current affairs. The Ogojiii brand seeks to showcase the most inspirational developments in African innovation in design, enterprise and current affairs through content that looks at lifestyle, enterprise, fashion, travel, food, health and wellness, interior design, architecture, style, technology and brand building. The magazine was founded by global design thought-leader Jens Martin Skibsted, who sought to create a platform for African design and design thinking across a diverse range of industries to reflect the continent’s increasingly visible and significant contributions to global innovation.

Regarding the decision to partner with Ndalo Media in publishing the magazine, Gondwe-Xaba indicated that Ndalo Media had demonstrated its ability to package the African story in a palatable and accessible manner for a number of regions across the continent. With Ogojiii being available in 14 African countries, including South Africa, Namibia, Nigeria, Lesotho, Swaziland, Zambia and Kenya. Gondwe-Xaba indicated that brand presence in a platform which has the type of unique and compelling content available in Ogojiii, would uniquely position advertisers in these markets which have consumers with increasing disposable incomes and an eagerness to engage with an eclectic array of brands. Ogojiii’s Brand AV, which was played during the engagement, spoke to the brand values and the advantages it boasts.


Exciting Media Campaigns

Debonairs Pizza hands control to its customers

Debonairs Pizza, the leading quick service restaurant in the pizza category, is handing control to its customers with a new television campaign that encourages them to customise their pizzas – any which way – using its Smartphone app to communicate with the nearest restaurant.


What’s happening in Africa

New community radio station, Sunshine Radio, reaches out to the Western Cape

Sunshine Radio, 100.6FM, is a new community radio station, targeting 35+ audiences in the West Coast, Swartland and Cape Metropole, from its locations in Yzerfontein and Riebeek Kasteel. One of its founders, well-known radio personality Allan Barnard, says, “The station has a selection of well-known presenters with big personalities who have cut their teeth at some of South Africa’s best-loved stations, as well as a few fresh new voices. We hope to fill the airwaves with the most memorable and entertaining radio, which includes up-to-the-minute news and actuality to complement our music programming.” GM, Elmarie Mostert, adds that its broadcast reach extends to a combined region of more than 100,000km² that is home to almost two million unique and diverse listeners.

“From Vredenburg to Langebaan, Blouberg to Malmesbury, Stellenbosch to Wolseley and Somerset West to Cape Town CBD, the station will always be there to keep listeners company.” Mostert hopes to build strong relationships with advertisers and sponsors. “We hope to shake up the Western Cape radio landscape, delivering a unique audience to our sponsors and clients via the airwaves and the web. Our advertising rates are affordable and fair and we have some exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future.” For more information, go to www.sunshineradio.co.za.


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and take care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

 

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Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com