Five key shifts shaping Africa’s entertainment and media industry
The internet, video games, television and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow in the following years but the publishing industry is having to work very hard to make any headway, according to PwC’s Entertainment and Media Outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).
Key findings of the report include:
- Despite a relatively slower growth projection for the industry, the Outlook forecasts that South Africa’s entertainment and media industry is expected to grow from R125.7 billion in 2015 to R173.3 billion in 2020, at a compound annual growth rate (CAGR) of 6.6%
- South Africa’s internet access market will rise from R39.4 billion in 2015 to R68.5 billion in 2020, as broadband – both fixed and mobile – becomes an essential utility
- The video game market is also performing well and revenue is forecast to grow at a CAGR of 5.6% to reach R3.7 billion in 2020, up from R2.8 billion in 2015.
- The newspaper market in South Africa is expected to be R1 billion smaller than in 2015
“In spite of widespread disruption in the entertainment and media industry, as well as intense competition for consumer attention, there are growth opportunities aplenty for companies to capitalise from in the new media landscape,” says Vicki Myburgh, Entertainment & Media Industry Leader for PwC Southern Africa. View Full Report Here.
Innovative Advertising Ideas
The Bookmark Awards are open for entries
The 2017 Bookmark Awards, an IAB SA initiative, are now open for entries. South Africa’s most sought-after awards recognising all-things-digital, continue to evolve with the rapidly changing digital landscape. Entrants to the Bookmarks can expect a fresh new crop of categories that recognise the full scope of interactive excellence. Josephine Buys, the CEO of IAB SA says, “The Bookmark Awards have always set the benchmark for tech, digital and leading edge innovation. As the IAB, we are mindful of how technology is converging and the powerful impact that interactive technology has on the marketing mix.”
“The Bookmarks play an important role in shaping trends within the industry. Now in its ninth year, we have seen how award-winning work inspires and educates the industry about the power to build brands through creative and high impact digital executions that deliver measurable results,” she adds. New categories span Gaming, Virtual Reality, Digital Installations and Activations, Internet of Things, Customer Experience Design and Dedicated Internet Streaming Services. Entries close on 11 November 2016, which leaves less than two months to compile and submit your best work.
The finalists will be announced after judging in the new year, and the awards ceremony will take place on 2 March 2017 at the brand new space in Sandton, Kramerville – The Galleria.
Visit thebookmarks.co.za to submit your entries!
Ericsson partners with Google to produce electronic pay TV
Ericsson’s MediaFirst TV Platform will integrate with Google’s Android TV to expand the range of set-top box options available for Pay TV operators. Operators will get access to the Android TV ecosystem, opening up a range of functionality benefits and new revenue opportunities; and consumers get a one-stop-shop for Pay TV and OTT content, and a more seamless and integrated experience. Ericsson MediaFirst is a software-defined, media-optimised end-to-end portfolio suite for the creation, preparation, management and delivery of next generation pay-TV to any screen with an immersive TV viewing experience. The Ericsson MediaFirst TV Platform puts the future of TV viewing in the hands of consumers now, delivering intuitive services and features TV service providers can seamlessly implement and operate, enabling their customers to consume the content they want anytime, anywhere.
The partnership with Google will give operators the opportunity to benefit from Android TV’s growing presence on connected TV operating systems, without the need for additional hardware costs. Ericsson ConsumerLab TV and Media research highlights that 56% of consumers prefer to receive TV, internet and mobile services from the same provider, if it saves money, and 22% will do so even if it costs as much as the sum of the individual services. With the growth of IP video services, this only underlines the challenge facing operators to deliver compelling, convenient user experiences in a holistic fashion. The collaboration will allow consumers to enjoy a more seamless and integrated experience with a one-stop-shop for OTT content.
Exciting Media Campaigns
Flying with the Germans: Lufthansa airs fun new commercial
Lufthansa has launched a new image campaign with a fun and entertaining new TV commercial bearing the slogan “More than just a good flight.” In addition to the commercial, a digital special edition of the Lufthansa magazine will form the core of the integrated campaign.
What’s happening in Africa
Kenya’s ‘Making Every Woman and Girl Count’ campaign
Kenya’s government has pledged to support the newly established public-private partnership to support UN Women’s ‘Making Every Woman and Girl Count’ campaign. The ‘Make Every Woman and Girl Count’ programme seeks to address the urgent need to increase availability of accurate information on gender equality and women’s rights in order to inform policy and decision making. Currently, there is a huge data gap—from the complete lack of statistics on how many women and girls live in poverty; to inaccurate measures of women’s engagement in economic activities, based on sexist assumptions. Kenya has been selected as one of the 12 pathfinder countries where this initiative will be implemented and Sicily Kariuki assured the gathering that Kenya was fully committed in moving this initiative forward. Speaking at the UN General Assembly,
Kenya’s cabinet secretary for public service, youth and gender affairs, Sicily Kariuki, said that Kenya’s government was firmly committed to the program. “Kenya’s Vision 2030 which is the country’s long term economic development blueprint is aligned with principles of the Sustainable Development Goals. Particularly, the vision’s flagship project on gender, youth and vulnerable groups, mirrors the gender objectives in the SDGs.
About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!