Customers take centre stage in new TVCs which celebrate Ackermans’ centenary
To celebrate its 100th birthday, Ackermans has crafted three emotive television commercials (TVCs) that share real-life stories of the brand’s place in the lives of its customers – as told by its customers. “We wouldn’t be celebrating this milestone if not for our customers, says Janine Van Deventer, Marketing Manager at Ackermans South Africa.
“We wanted to take the opportunity to acknowledge and pay tribute to the very people who have welcomed us into their homes and the lives of their families for generations.” Van Deventer continues, “Through bringing a few of these heart-warming stories to life in cinematic style, we aim to celebrate and show our appreciation to the millions of South Africans who have taken this journey with us over the last 100 years.”
In order to collect these stories, a call was put out via social media and print for Ackermans customers to share their memories…and the country responded. Read full press release here.
Innovative Advertising Ideas
Ghanaian startup AF Radio launches playback app
Ghanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7, claiming to be the only app in the Google Play Store that lets users play back African radio shows as soon as they air. AF Radio allows users to stream radio shows live from anywhere in the world, play back shows on demand, and join online conversations about the shows. It launches with over 60 shows and over 40 stations, and says it will continue to work closely with radio stations to delight their audiences.
“The modern African radio station has a rich and diverse range of shows, from sports to politics and everything in between. But for modern audiences who’re used to the convenience of today’s digital age, it can be difficult to find and keep up with these great shows,” said Bubunyo Nyavor, chief executive officer (CEO) of AF Radio.
“This is where AF Radio excels. By providing a richer digitally native experience, we’re helping our users keep up with their favourite shows, discover fantastic new ones, and plug into the conversations and the hot topics of the day sparked by radio.” Petra Aba Asamoah, head of station at 3FM 92.7, said the station was excited to be partnering with AF Radio to help bring 3FM 92.7’s programming to an even bigger audience. “3 FM 92.7 listeners will be able to stream our shows from anywhere in the world, and we’re excited to be able to instantly refer listeners to past episodes using AF Radio’s unique Playback feature,” Asamoah said.
Ringier partners with Kenyan entertainment brand Ghafla
As part of its continued expansion, Ringier Africa Digital Publishing (RADP), Ringier Africa’s publishing company, will work with Kenya’s top entertainment website ‘Ghafla’. The partnership sees Kenya’s leading entertainment platform relaunch and enhance its editorial output, by diversifying Ghafla’s content to include current affairs, news and analysis. With this partnership and relaunch, Ghafla will now also become a regional publisher aimed at providing innovative, insightful and entertaining content targeting the wider East African market, and will have footprints in Kenya, Uganda, Tanzania and Ethiopia. Since it first launched in 2009, Ghafla has led the way in publishing up to the minute, youth-oriented entertainment news for East Africa, and become known for breaking top stories and building an active community of mobile-savvy followers across the continent. The partnership with Ringier and relaunch consolidates Ghafla’s position as Kenya’s top entertainment news brand, as well as signals a new strategic direction in terms of expanding the editorial scope to include more politics, current affairs and international news stories, to further increase the popular platform’s followership. The redeveloped platform will also look to significantly increase its video and new media content, across all content sections and channels.
Exciting Media Campaigns
New TVC in Savanna’s ‘Savanna’s Got Apples. Have You?’ campaign breaks
Distell’s premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand’s new positioning: ‘Savanna’s got apples. Have you?’. Targeting Savanna’s primary target market of young, sophisticated professionals who embrace the brand’s sharp-witted attitude, ‘Cards’ follows hot on the heels of the ad that launched the new positioning, ‘Buffet’.
What’s happening in Africa
First media awards for Far East and North Africa
The Food and Agriculture Organization of the United Nations (FAO) has announced the results of its first Media Award for the Near East and North Africa. Twenty journalists from different countries in the region participated with more than 50 print media, online, TV and Radio reports, covering many vital topics relating to food and agriculture. Nabil Gangi, FAO deputy regional representative for the Near East and North Africa, who presided the jury for the award, said, “The entries for the first regional award, were rich, diverse and professional. The results were very close among the finalists. Hence, FAO has decided to create an additional category for Audio Visual participations, due to the abundance of participations and the high quality of reports and articles”. The jury particularly recognised participation that showed involvement of stakeholders on the topics covered, as one of the primary goals from the competition was to encourage investigative reporting in food and agriculture coverage. Gangi announced that the winners will receive their awards by FAO representatives in their respective counties, and that the conditions and timeline of the second round, coinciding with World Food Day 2018, will be announced soon.
About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!