Monthly Archives: October 2016

What’s happening in Media: 27th October 2016

  • By Adri van der westhuizen
  • Published October 27, 2016
  • Tagged

Advertising News

Customers take centre stage in new TVCs which celebrate Ackermans’ centenary

365745To celebrate its 100th birthday, Ackermans has crafted three emotive television commercials (TVCs) that share real-life stories of the brand’s place in the lives of its customers – as told by its customers. “We wouldn’t be celebrating this milestone if not for our customers, says Janine Van Deventer, Marketing Manager at Ackermans South Africa.

“We wanted to take the opportunity to acknowledge and pay tribute to the very people who have welcomed us into their homes and the lives of their families for generations.” Van Deventer continues, “Through bringing a few of these heart-warming stories to life in cinematic style, we aim to celebrate and show our appreciation to the millions of South Africans who have taken this journey with us over the last 100 years.”

In order to collect these stories, a call was put out via social media and print for Ackermans customers to share their memories…and the country responded. Read full press release here.


Innovative Advertising Ideas

Ghanaian startup AF Radio launches playback app

screen-shot-2016-10-27-at-11-09-50-amGhanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7, claiming to be the only app in the Google Play Store that lets users play back African radio shows as soon as they air. AF Radio allows users to stream radio shows live from anywhere in the world, play back shows on demand, and join online conversations about the shows. It launches with over 60 shows and over 40 stations, and says it will continue to work closely with radio stations to delight their audiences.

“The modern African radio station has a rich and diverse range of shows, from sports to politics and everything in between. But for modern audiences who’re used to the convenience of today’s digital age, it can be difficult to find and keep up with these great shows,” said Bubunyo Nyavor, chief executive officer (CEO) of AF Radio.

“This is where AF Radio excels. By providing a richer digitally native experience, we’re helping our users keep up with their favourite shows, discover fantastic new ones, and plug into the conversations and the hot topics of the day sparked by radio.” Petra Aba Asamoah, head of station at 3FM 92.7, said the station was excited to be partnering with AF Radio to help bring 3FM 92.7’s programming to an even bigger audience. “3 FM 92.7 listeners will be able to stream our shows from anywhere in the world, and we’re excited to be able to instantly refer listeners to past episodes using AF Radio’s unique Playback feature,” Asamoah said.


Industry Information

Ringier partners with Kenyan entertainment brand Ghafla

logoAs part of its continued expansion, Ringier Africa Digital Publishing (RADP), Ringier Africa’s publishing company, will work with Kenya’s top entertainment website ‘Ghafla’. The partnership sees Kenya’s leading entertainment platform relaunch and enhance its editorial output, by diversifying Ghafla’s content to include current affairs, news and analysis. With this partnership and relaunch, Ghafla will now also become a regional publisher aimed at providing innovative, insightful and entertaining content targeting the wider East African market, and will have footprints in Kenya, Uganda, Tanzania and Ethiopia. Since it first launched in 2009, Ghafla has led the way in publishing up to the minute, youth-oriented entertainment news for East Africa, and become known for breaking top stories and building an active community of mobile-savvy followers across the continent. The partnership with Ringier and relaunch consolidates Ghafla’s position as Kenya’s top entertainment news brand, as well as signals a new strategic direction in terms of expanding the editorial scope to include more politics, current affairs and international news stories, to further increase the popular platform’s followership. The redeveloped platform will also look to significantly increase its video and new media content, across all content sections and channels.


Exciting Media Campaigns

New TVC in Savanna’s ‘Savanna’s Got Apples. Have You?’ campaign breaks

Distell’s premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand’s new positioning: ‘Savanna’s got apples. Have you?’. Targeting Savanna’s primary target market of young, sophisticated professionals who embrace the brand’s sharp-witted attitude, ‘Cards’ follows hot on the heels of the ad that launched the new positioning, ‘Buffet’.


What’s happening in Africa

First media awards for Far East and North Africa

364837-625x325The Food and Agriculture Organization of the United Nations (FAO) has announced the results of its first Media Award for the Near East and North Africa. Twenty journalists from different countries in the region participated with more than 50 print media, online, TV and Radio reports, covering many vital topics relating to food and agriculture. Nabil Gangi, FAO deputy regional representative for the Near East and North Africa, who presided the jury for the award, said, “The entries for the first regional award, were rich, diverse and professional. The results were very close among the finalists. Hence, FAO has decided to create an additional category for Audio Visual participations, due to the abundance of participations and the high quality of reports and articles”. The jury particularly recognised participation that showed involvement of stakeholders on the topics covered, as one of the primary goals from the competition was to encourage investigative reporting in food and agriculture coverage. Gangi announced that the winners will receive their awards by FAO representatives in their respective counties, and that the conditions and timeline of the second round, coinciding with World Food Day 2018, will be announced soon.


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

What’s happening in Media: 20th October 2016

  • By Adri van der westhuizen
  • Published October 20, 2016
  • Tagged

Advertising News

2016 AMASA Awards finalists announced

363678-625x312The 2016 AMASA Awards finalists have been announced. There are 61 entries that stand a chance to win a Gold Award or the coveted Roger Garlick Grand Prix at the Awards ceremony on 25 October. The AMASA AWARDS exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas, followed through with perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation.

As AMASA grows rapidly year on year, it becomes a bigger imperative for the governing body to add more focus on celebrating and sharing high standards of work, innovation, executions, trends and strategy within the media and advertising industry. The AMASA Awards have been created to not only launch a larger celebration of industry work, but also to build on the famous Roger Garlick Awards from previous years to include new categories for entry. The industry is fast changing to include new media formats and AMASA wants to reflect these innovations with their award categories. View the full list of finalists here.


Innovative Advertising Ideas

Digital on-demand entertainment set to grow in South Africa

Nigeria-tv-platform-projectionTaryn Uhlmann, executive head of operations at Discover Digital, a digital entertainment and video on demand services company, predicts multiple key trends to shape on-demand services in the short term. The first trend is that the small screen will become the TV of the masses and the TV of the youth. With a sharp uptake in smartphone penetration and a market hugely receptive to multimedia on mobile, mobile video on demand will be a natural progression for South African and pan-African audiences.

She goes on to explain that on-demand digital entertainment services will start differentiating by making an effort to understand their audiences better and curate content around the interests of those audiences. There will be an increasing focus on content for individual viewers and interest groups, instead of content for generalised audience demographics. Growth of the digital on demand entertainment market will be increasingly dependent on partnerships between stakeholders across content development, technology providers, data services and consumer brands.

The lines between telecoms and broadcasting will continue to blur and new alliances will be forced across disparate sectors. Short form on-demand content will become increasingly popular. Growing out of YouTube culture, customised short programmes and content packaged in 30-second snippets up to 8-minute segments will be seen as the ideal way to grab entertainment on the go, or catch up on summaries of important news or sports events. To read the full list of top ten trends, click here.


Industry Information

National Credit Regulator targets false, misleading advertising

screen-shot-2015-02-02-at-1-38-58-pmThe National Credit Regulator (NCR) is launching an ad campaign on ‘misleading advertising’ to educate and inform consumers about credit related adverts that are misleading to consumers. The two-pronged approach will tackle debt-counselling first, followed by credit providers advertising. “The NCR has noted with great concern debt-counselling advertisements that are false and misleading to consumers,” says Kedilatile Legodi, manager: debt counselling at the NCR.

These advertisements, in the form of SMS, emails and telephone calls, usually promise consumers a saving on monthly instalments by a certain percentage (predominantly up to 60%) before they conduct an assessment on the consumer’s finances. When doing an assessment for debt counselling, some debt counsellors, that usually operate call centres, inflate consumers’ monthly expenses to reduce the amount available to repay debts. This is unethical, misleading and a misrepresentation of what debt counselling is. A debt counsellor must first assess the consumer’s income against the living expenses, such as school fees, groceries, etc., to determine the amount that can be used to negotiate reduced payments. “Consumers should be aware that it is incorrect for debt counsellors to promise specified upfront reduction of instalments before conducting a proper assessment.”

Consumers who receive misleading SMS and calls are urged to immediately report these with the names of the debt counsellors or their registration number to the NCR on 0860 627 627 / dccomplaints@ncr.org.za.


Exciting Media Campaigns

Toyota Fortuner 4X4 urges SA to vote for one of four sporting heroes. Why?

364590The Toyota Fortuner 4×4 Challenge – currently appearing on television, in print, on radio, at point-of-sale and on billboards as well as on the web and social media – is urging South Africans to vote for one of four local sporting heroes. Unusually, it doesn’t disclose why. The TVCs driving entries are just 15 seconds long, but there are four of them, and they’re quite punchy. But there’s no clue as to what Phase 2 will bring. If you want to find out what happens next, you’ll just have to enter.

Watch Ryno Benjamin’s call to action here: https://www.youtube.com/watch?v=V-QvuCoHrAU
See Siphiwe Tshabalala’s skills here: https://www.youtube.com/watch?v=h7sM81Rj4yg
Can you figure out how Giniel de Villiers does it: https://www.youtube.com/watch?v=EvTbTCQ3Fkk
Does Andrew Mclean get your vote here: https://www.youtube.com/watch?v=7VeTNGyrlm8


What’s happening in Africa

Defining women in media

364564-625x325“The benefit of equality in gender is immense,” says Danette Breitenbach. According to McKinsey, if women play the same role as men by 2025 they will add US$28tn to the African economy. Yet for social, economic and cultural reasons, women have less than 24% voice in media and are still generally portrayed in stereotypical roles that do not reflect who they are. For women to move beyond this, they need a place at the table and use the opportunities it provides by having a strong voice. It is important to have a voice at the table, even if yours is the lone voice, agrees Kwangu Liwewe and Andia Chakava, who were part of a panel discussing the topic: “Redefining the voice and place of women in media today” at the CNN Multichoice African Journalist Awards 2016 Women in Media Forum that took place in Johannesburg on the eve of the Awards.

“As a female journalist I learnt that you have to fight for your stories,” says Liwewe, content executive at M-Net’s Zambezi Magic Channel and Talk show host of Talk with Kwangu. Investment professional and co-founder and MD of Alpha Africa Asset Managers, Chakava, says that representation in organisation does not mean women have a voice. The perception that women can only cover soft stories also resulted in a conversation. “Who assigns the journalists – male editors – and this determines what stories journalists are given,” says Liwewe. This perception stems from society and how women’s role in society is perceived. “It is an attitude and cultural problem that find their way into the workplace and create barriers for women. As journalists, however, you have the power to portray women differently,” says Chakava. The definition of soft news was also challenged, as journalism is about the telling of stories. “Media is a great platform to role model women to tell their stories and so enable other women,” says Matsi Modise, MD of SiMODiSA, an industry association that accelerates entrepreneurship, and a panel member.


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

 

What’s happening in Media : 13th October 2016

  • By Adri van der westhuizen
  • Published October 12, 2016
  • Tagged

Advertising News

2016 Amasa Awards ceremony tickets and event sponsorships

363678-625x312With over 145 entries into this year’s AMASA Awards (a record high for the newly created Awards) the competition for top spots is sure to be tight and the content highly inspiring. With entries closed, the fate of all entrants now belongs with the judging panel. If you have entered the 2016 Awards or wish to witness the celebration of innovative, creative media executions then it’s time to book your seat for the AMASA Awards ceremony, which will be hosted at Montecasino’s glamorous Ballroom on Tuesday, 25 October, from 19h00. Wanting to celebrate and share high standards of work, innovation, executions, trends and strategy within the media and advertising industry,

AMASA still stands by its core goal: to skill and uplift the industry by supporting and driving the continuous education and inspiration of the industry – from its newcomers to its veterans. The AMASA Awards were not only created to be one of the organisation’s methods of inspiring great work but also to be one of the key fundraising activities. Funding raised from the Awards will help the organisation provide support back into the industry through their various educational and upskilling endeavors. To harness support for this initiative, the AMASA Awards now include – for the first time – sponsorship opportunities. The AMASA Awards exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas, followed through with perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation. For more information, visit www.amasa.org.za.


Innovative Advertising Ideas

In the world of video advertising screen size doesn’t matter

image-20160222-25891-q9mtsaIn a recent global survey, the majority of those surveyed agreed watching video on mobile devices was convenient. Increasingly the cost of producing that video content is being paid for by advertising, with advertisers also shifting their focus to mobile. However do those devices deliver a less engaging viewing experience? Four biometric studies show that nowadays, screen size doesn’t matter. A screen is a screen.

Steven Bellman, MediaScience Research Professor, University of South Australia,  found that what matters isn’t the size of the screen, but how big it appears on the retina. If you hold a mobile phone close to your eye, it can appear as big as a large flat-screen TV. Small screens can be just as exciting to watch, because we hold them in our hands. These results explain why many of us don’t turn on the TV set to watch YouTube videos if we have a mobile phone in our hands. But what does this mean for advertisers who produce video content? The mobile phone is not only the most convenient screen we have, it is also an equally good screen. Video content seen on a mobile phone is just as exciting, enjoyable, and memorable. Findings suggest that video content producers and advertisers do not have to worry about viewing on mobile devices. Viewing on these devices can be just as effective as viewing on any other screen. And with today’s retina screens, there is little need to adapt content for viewing on a small mobile screen.


Industry Information

Global advertising seminar addresses ‘Advertising Law and Self-Regulation’

363485The Global Advertising Lawyers Alliance (GALA) and Clearcast has announced a global advertising seminar in Amsterdam on 3 November 2016 on ‘Hot topics in advertising law and self-regulation in the Netherlands and around the world’, which will discuss critical advertising topics affecting advertisers and advertising agencies. The seminar will include sessions on ‘taste and decency’ and ‘social media’.

The seminar will be held from 2-5pm, followed by a cocktail reception at FCB Amsterdam. “Although the general principles of the European self-regulatory codes are largely the same, individual countries can interpret them differently especially when it comes to areas such as taste and decency,” said Danny Turner, business affairs manager at Clearcast. “This seminar will provide a glimpse of the differences in specific countries and highlight how there is almost never a ‘one size fits all’ approach when it comes to marketing to global audiences.” “As social media becomes one of the most important tools available to marketers today,

it is critical for advertisers who are marketing across borders to understand the legal and cultural concerns that may impact their campaigns,” adds Jeffrey A Greenbaum, GALA chairman and managing partner at Frankfurt Kurnit in New York. Greenbaum and Clearcast head of business development, Kristoffer Hammer, will chair the event. The programme will also include special presentations by FCB Amsterdam CEO Jos Vis and Stichting Reclame Code Compliance Officer Fiona Vening.


Exciting Media Campaigns

#WhopperEnvy is a thing

Created in conjunction with Burger King’s creative agency, The Jupiter Drawing Room Cape Town, this is not the fast-food commercial we’d come to expect – a close-up of one of their products with voice-overs explaining in detail why this is better than its competitors. Instead it’s truly funny and picks up on a local observation of what happens to most office workers come lunch time, whether that office is a construction site or somewhere out in space when you unwrap a sad sandwich from home and your colleague bounces into the room with a fast food package rustling with the promise of something delicious – food envy. Now, #WhopperEnvy is a thing.


What’s happening in Africa

Namibian Broadcasting Corporation boss now Public Media Alliance Board Member

nbc-similo-pma-600x550The Public Media Alliance (PMA) earlier this week announced the appointment of their new President, Vice Presidents and Board Members following the association’s AGM and Global Conference held in Montréal, Canada. PMA is the largest global association of public service broadcasters in the world. Members of the organization communicate daily and free of charge through television, radio and online platforms. The organization exists to support progress and protect public service media worldwide. The newly elected board members consist of NBC, Director-General, Stanley Similo, General Manager: Tonga Broadcasting Commission, Nanise Fifita, Director International Department, Public Television Service in Taiwan Jessie Y.W. Shih, Chairman/CEO Channels Television and President of the Broadcasting Organizations of Nigeria (BON), John Momoh, Head of Strategic Policy, ABC Australia, David Sutton, Managing Director and Company Secretary of Manx Radio, Anthony Pugh, and CEO Gibraltar Broadcasting Corporation, Gerard Teuma. In response to the most recent recognition of his leadership skills, Similo stated the following: “I am pleased and honoured to have been elected to the Public Media Alliance board. This will enable me, along with my fellow board members to provide direction and guidance on public broadcasting globally.” Similo has vast experience in the human resources discipline and holds a Master of Business Administration as well as a Bachelor of Arts in Communication from Regis University in the United States. Prior to his appointment as NBC Director-General, Similo served in key positions in the telecommunications sector, the mining industry and the banking sector. His current assignment at the NBC is akin to a homecoming as Similo once headed the national broadcaster’s Local Television Program section. Similo was also recently appointed as the President of the Southern African Broadcasting Association (SABA).


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

 

What’s happening in Media: 6th October 2016

  • By Adri van der westhuizen
  • Published October 6, 2016
  • Tagged

Advertising News

Blis, Mobiclicks partnership brings location advertising technology into Africa

Blis has formed a strategic partnership with South African mobile marketing and media specialist, Mobiclicks, to launch its mobile location-based advertising products and services into sub-Saharan media markets. The partnership will also help Blis service its growing roster of global clients and agency networks looking to target African audiences. “There is a lack of education in Africa about location and the opportunities and possibilities it offers. However, the opportunities brands and agencies can achieve by using location is outstanding and the company is ready to fulfill this role and educate the market.”

Like many markets, both developing and mature, mobile is the single thread that combines other advertising platforms such as TV, OOH and desktop. In Africa, mobile is growing exponentially and is the gateway to the internet for the majority of consumers in all African markets. Mobiclicks has had a relationship with key Blis executives over the past few years and has already worked together on various campaigns,” says Harry Dewhirst, president of Blis. “With a background in performance-based marketing, it has a strong team of mobile specialists that have gained proficiency in real-time optimisation, ensuring that clients’ KPIs are met and optimal ROIs are delivered. We are confident that it will deliver outstanding results using the Blis platform.”


Innovative Advertising Ideas

Celebrating a new look for Namibia’s finest lager

Namibians love beer. In fact, they’re so proud of their favourite brew, its tagline reads: Made of Namibia. A new pack, with a new look, inspired by a new day – but always the same great-tasting Tafel Lager! To keep a great-tasting lager top of mind in the ever-changing beer market, it’s vital to look at beer brands across the globe, to stay on top of the latest trends and to ensure your brand stays relevant in the competitive market. In line with international trends and many beer brands having gone through pack renovations, Tafel Lager got its bright new revamp, from ‘doppie’ to bottom.

The Tafel Lager reveal campaign was born from the Namibian sunrise: a new day’s sun bouncing off the curves of the strong new shape, a new era for Tafel Lager. This was a through-the-line campaign and it took masterful crafting from our designers to create the perfect visuals to present the new look Tafel Lager to the nation. The reveal campaign got rolled out on press ads, a series of street pole reveal posters, a TVC and radio broadcast. They also focused on their social media audience with a Facebook countdown teaser campaign the week before the big announcement and a promoted reveal GIF, which proved to do exceptionally well. This was also a great way to receive feedback from consumers about the new look.


Industry Information

Why is the advertising industry still promoting violence against women?

Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women. This is despite increasing community support, matched by public policy efforts to counter violence against women. Flick through any glossy high fashion magazine today, and you will be confronted with images of women who have been assaulted, brutalised or murdered.

Not only are advertisements that feature sex and violence bad for business, but more importantly they are causing damage by normalising violence against women. Representing women as sexualised, zoomorphic and subjugated beings fosters a rape culture in which treating women in degrading ways through the use of violence is considered acceptable. By communicating that it is ok to dominate, sexually touch and assault women, violent advertising representations undervalue the right of a woman to say no. In turn, the taboo of violence against women is not only weakened but questioned. See examples here.


Exciting Media Campaigns

Wimpy’s meat-loving Papa keeps SA smiling

Wimpy is flighting two new entertaining episodes in ‘The Chronicles of Papa’. The recently launched campaign enhances Wimpy’s positioning as a casual dining destination offering big eat and value grill meals. Targeting consumers within the LSM 6-7 groupings, the two 30-second television commercials were conceived by FCB Joburg.


What’s happening in Africa

Winners of Digital Media Africa Awards 2016 honoured

The first Digital Media Africa conference organized by WAN-IFRA got off to an exciting start last week and was capped by the announcement of the winners of the inaugural Digital Media Africa Awards 2016.

Media24, Independent Group, Nation Media Group and Times Media Group were among the winners of the awards presented by WAN-IFRA. WAN-IFRA’s Digital Media Awards are the most prestigious recognition of best practice innovation in digital publishing worldwide.

The awards are presented in major regions throughout the world including Africa, Asia, Europe, Latin America, the Middle East and South Asia.

View full list of winners here.

 


About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!

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Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com