Monthly Archives: February 2017

Choosing Get Set Go Media

  • By Adri van der westhuizen
  • Published February 23, 2017
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Local and Lean – we are experienced media specialists focused in sub-Saharan Africa.

At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy.

We consider ourselves more than just a media placement agency. WHAT makes us different? We sell smartly. We base our business on understanding consumer behaviour and brand strategy. We offer innovative ideas and exceptional creative solutions. We developed Get Set Go Media to be a refreshing, no-nonsense communication partner that cuts to the chase – effectively, honestly, and excellently. With our up-to-date media knowledge, we balance the magic and logic of the needs and behavior of consumers with simple standout media solutions and drive your brands sales over those of the competition.

Not only do we maximize your brand’s campaigns with independent research and customized rates that broaden your access to Africa’s best media platforms, but we build partnerships with media and buying – agencies alike, to connect brands with consumers through traditional media channels.

Our clients, based primarily in Namibia, South Africa, Swaziland, Botswana and Lesotho, range from large retail outlets, who simply aim to drive brand awareness, to SME and startup –businesses who wish to expose their brands to focused target consumers through effective media placement.

So if you’re looking for an agency that can help you sell more by advertising in Africa, then you’ve come to the right place! Our in-depth, well-established and local knowledge of key African countries, provide single-store to global brands with a full range of strategically customized advertising products. Our consulting service includes a detailed Marketing Fact Sheet to guide your selection of the best platforms for your brand or product.

About Us

Get Set Go Media was created to be a refreshing, no-nonsense communication partner that cuts to the chase – effectively, honestly, excellently. We aim to be an agency that the most forward-thinking clients want to work with.

Our focus is on building true creative partnerships with our clients and media partners always ensuring that your brand is drawn to your target audience by our considered and carefully planned media placement strategies.

You can rely on our proven expertise and success over the past 5 years with the knowledge that we continue to build on for many years to come. We know that size doesn’t always matter – great brand impact is not necessarily proportional to large budgets. So, Get Set Go is committed to bringing to all our clients effective communication channels driving the most suitable, value-added media solutions, no matter the size of the budget.

‘It is in this understanding that we plan and implement media campaigns that potently ingeniously sell more, and add value to brands and consumers alike.‘ says Adri Van Der Westhuizen, Founder  & Director of Get Set Go Media. We strive to build a reputable business where the tangible benefits to our clients speak for themselves. We prioritise the continuous investment of our team in sourcing the latest media facts and local information. This ensures that we know better than anyone else  – how to efficiently initiate the path to purchase, drive choice and sales.

If you would like to enquire about how we can create media opportunities for your brand contact us here.

What you need to know about Digital Advertising

  • By Adri van der westhuizen
  • Published February 16, 2017
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Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding digital ads. Over half of the respondents said they used ad blockers or were planning to install one in the next six months – certainly not something most brands want to hear, but what’s the solution?

For many businesses, the solution is simple: Inbound Marketing

Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn’t an easy task. Is it so wrong to supplement your inbound strategy with digital advertising as part of your overall digital marketing plan? Can digital advertising ever compliment your inbound marketing and provide a positive, valuable experience for your prospective customers? Absolutely, but it’s all in the execution. First, brands need to understand why people are so turned-off by conventional online ads to ensure we can create better ones. It is intrusive and often not targeted correctly. The key is better content and much better targetted adverts. The goal is to market your products and services to people in a more human, more helpful way.

But that doesn’t mean digital advertising can’t be considered similar to inbound. We just have to adjust the way we’re thinking about advertising to create a more positive experience for the people on the receiving end. Here’s how marketers can start doing that.

1) Focus on native (or social) advertising.
2) Add value with your ads.
3) Improve your targeting.

Ready to create some digital adverts? Get in touch with our team and we’ll point you in the right direction.

Helping you reach a wider audience in Lesotho

  • By Adri van der westhuizen
  • Published February 9, 2017
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Lesotho is a country with massive advertising potential. However the media landscape in Lesotho was adversely affected by civil turmoil in the late 1990s, and independent press in particular struggled to maintain advertising. There are a limited number of advertising and marketing companies in operation in Lesotho and therefore brands looking to advertise in this country has to choose a media buying agency with media experience in Lesotho. Get Set Go Media has been helping our clients advertise in Lesotho for many years. Because of our experience and relationships with broadcasters in Lesotho, our team can easily and effectively help you reach a wider audience in this country.

Print advertising remains one of the most important segments of the media sector with television and radio advertising not far behind it. Billboards and outdoor advertising also remain a significant part of the sector. They are found across the country from the capital of Maseru to many of the smaller towns and rural areas. Although many brands choose to only digitally advertise to people in Lesotho, we encourage brands to focus on Above The Line advertising. Let print, radio and TV be the core focus of your campaign. The World Economic Forum’s Global Competitiveness Report indicates that people in the country are unlikely to respond to digital marketing and tools regularly.

With our up-to-date media knowledge, we balance the magic and logic of the needs and behavior of consumers with simple standout media solutions and drive your brand’s sales over those of the competition. So if you’re looking for an agency that can help you sell more by advertising in Lesotho, then you’ve come to the right place! Our in-depth, well-established and local knowledge of key African countries such as Lesotho, provide a single-store to global brands with a full range of strategically customized advertising products.

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Running a successful radio advertising campaign

  • By Adri van der westhuizen
  • Published February 2, 2017
  • Tagged

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Radio advertising might be considered old school but it boosts the effectiveness of new media campaigns tremendously. Radio industry research says that, used as part of an integrated program, it can make new media work even better.  Of course, there’s one catch – marketing effectiveness isn’t just about the medium, it’s also about the message.  Be prepared to invest time and money in crafting that message if you want to avoid wasting your media budget.

If you’re going to use radio ads, also use a radio copywriter

Writing effective radio commercials requires radio-specific skills, and chief among them is the ability to make an emotional connection. Radio ads may be more effective at making emotional connections with consumers, thanks to the much more emotional link that listeners have with the medium itself. The Internet, meanwhile, connects at a more factual level, making the emotional link provided by radio particularly important as brands use it to help drive internet traffic.  

 

Great radio copy is personal

People don’t respond to “copy.”  People respond to people.  Make sure your radio writer can create a honest human-to-human connection.

Radio copywriting should start a conversation

Don’t waste your money just talking about yourself – create copy that talks to and about the consumer and invites them to talk to you directly  (yes, every radio ad should be a direct response ad).  Depending on the brand and the context, you don’t have to get fancy – you don’t even have to have an “offer” per se – just provide good, useful information and invite them to get in touch for more

Humor works – but only if your copy is actually amusing

Most “funny” radio spots are written by copywriters who wish they were comedians, but definitely aren’t.  The jokes are strained, the connection to the brand tenuous, and the audience bored.  Stay within your brand’s funny zone, that means radio copy that earns a smile and sometimes a laugh – but always, and most importantly, a call.

Tailor your radio copy to the station format

Radio formats are tailored to individual preferences in music, leisure time activities, life stage, etc., and your radio copy needs to fit the format. Make sure you get the copywriters you need to direct the content towards the radio’s LSM.

Radio copy needs to get personal, it has to connect on both a rational and an emotional level.  If you need assistance with radio advertising and radio media buying in Africa, get in touch with our team today.

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Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com