Monthly Archives: April 2017

Everything you need to know about video adverts on YouTube

  • By Adri van der westhuizen
  • Published April 20, 2017
  • Tagged

Screen Shot 2017-04-20 at 9.55.33 AM

Want to make money from ads on your YouTube videos? Your channel had better have more than 10,000 views. YouTube is restricting who can make money from their videos to people whose channels have at least 10,000 total views.

Those are the new rules for the YouTube Partner Program (YPP), home to many people who make their livings uploading original videos and attaching advertisements to them. YouTube says the 10,000-view threshold is a way to crack down on people who join the program by re-uploading original content and trying to make money off of it.

“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” YouTube explained in a blog post. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”

The review process will begin in a few weeks, and will complement YouTube’s existing tool that allows people to report channels who impersonate original content creators.

The new measures to protect video uploaders come as YouTube and its parent company Google have attracted criticism for displaying some ads alongside videos that promote terrorism or contain extremist content. Advertisers worldwide — including Verizon, AT&T and the British government — pulled their video spots from the platform last month following the revelations. Google promised to more closely monitor advertisements and give their owners more control over where they appear on YouTube.

Meanwhile, if you don’t want to watch any ads on YouTube at all, you can sign up for a YouTube Red subscription. Or, if you don’t want to shell out any money, you can at least take solace in the fact that YouTube plans to eliminate those pesky 30-second unskippable ads starting next year (though 20-second and 6-second unskippable ads will remain).






This story originally appeared on PCMag

Use the power of radio to sell your business

  • By Adri van der westhuizen
  • Published April 6, 2017
  • Tagged

Radio advertising can be a powerful tool in a small company’s advertising arsenal as it has the potential to reach a large and diverse audience. In addition to local listeners, people from across the world can now also follow radio stations on the Internet and this can broaden the reach of your advert even further. Craig Ross, Chief Operations Officer of Cape Town-based sound production company Venturescape Studios, tells SME South Africa why more businesses should advertise on radio.


Radio advertising on a budget – how does an SME make it work?

Getting your brand onto the airwaves is something that an SME can do, even on a small budget. “Savvy small business owners determined to get the best rates may bargain with a number of different stations that fit their target market,” he says. The smart solution to stick to the budget, says Ross, “radio costs less than placing an advert on television”, he says.

Ross also advises having a catchy song, humorous approach or lively announcer helps to grab the listener’s attention and keep them interested, and lastly, the advert should be conversational. “The language of a radio advert is often similar to the way people really speak which makes it much more accessible”, he adds.

How do you put together an advert that will have impact?

It should contain a powerful offer. Radio advertisements that include an incentive such as a special deal or prize are more likely to draw attention and prompt action. It should make clear why consumers need what is being advertised? An effective advert should tell the consumer why the product or service could make their lives better. “Rather than describing what it can do, use strong verbs to tell people how your business can save them time and money or enhance their experience,” Ross says.

Include a call to action

Tell the audience what you want them to do. This could be to call your business, visit your website or visit your store. Keep it simple and make sure you repeat the information, as people may not immediately have a pen handy to write it down.

Develop a themed campaign

For greater impact, consider writing a series of advertisements to air across a longer period of time. If you can build interest in the initial adverts, listeners will be waiting to hear what comes next.

Create a jingle that conveys a positive message about your company

Jingles are catchy and cheerful little tunes that fit the product or service advertised and often this tune becomes synonymous with the brand.

Research backs this up. He says that at a recent Audio Branding Congress in the United Kingdom, research presented from the ‘Implicit and Explicit Effects of Music on Brand Perception in TV Ads’ study, suggests that feel good music leads consumers to like products more. “Radio in this context is able to operate at a much deeper emotional level,” he says. “It’s these kinds of appealing messages and audio features that can transfer well and enable radio to perform both the role of driving people into stores whilst also building brand loyalty.”


Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell


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