Monthly Archives: September 2017

Covering the Bases: Complementing Traditional Advertising with Digital Media Advertising

  • By Adri van der westhuizen
  • Published September 27, 2017
  • Tagged
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When determining the method of advertising that’s right for your business, it’s important to take all forms into consideration. While digital media advertising has its benefits, traditional advertising still has a huge effect on consumers. In order to cover all of your bases, you should have an advertising plan that combines traditional and modern forms of advertising.

The Benefits of Using Traditional and Modern Advertising

When considering forms of advertising, two factors to keep in mind are reach and frequency. As a business owner, you want your ads to reach the maximum number of people, and you want people to see your ads frequently so that they remember your company. Traditional advertising and digital media advertising have numerous benefits.

Traditional advertising benefits include:

• Television ads reach a lot of people and can be seen frequently

• Newspaper ads allow you to advertise to certain audiences

• Radio ads are cost effective enough that you can air your ad frequently

 

The benefits of modern advertising include:

• Online advertising allows you to target certain demographics

• Email advertising lets you gear your ads toward subscribers

• Free Internet advertising options are cost effective


How Technology Affects Business Advertising

As a business owner, it’s important to evolve with technology so you can create the most effective ad campaigns. Not only does technology affect modern forms of advertisement, but it also affects traditional advertising. For example, if you have an advertisement for your business on the cover of a national magazine, that magazine cover is seen by people who purchase the magazine digitally and in print. Because modern technology plays a part in most forms of advertisement, your ads can reach more people. Technology has also made it possible to find free Internet advertising options. Most social media Web sites are free to use and allow you to build relationships with customers that could result in repeat business.

The Cost of Traditional and Modern Advertising

The cost of advertising depends on the advertising outlet you choose. To keep costs down, it’s important that you know your target audience. This way, you aren’t spending thousands of dollars to place an advertisement in a magazine that your target customers won’t read. When you implement online advertising, you can use demographics such as age, gender and occupation to narrow down the type of people who will view your ads. In some ways, this can make online advertising cost effective for your business. However, you need to keep in mind that television and radio ads still reach a lot of consumers, so you shouldn’t count out traditional advertising.

When you take into consideration the cost of advertising, how many people your ads will reach, and how often consumers will see your ads, you’ll find that a combination of modern and traditional advertising options has a lot of benefits. When you’re creating your company’s advertising plan, it’s important to consider all of the options.

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Getting to know Adri Van Der Westhuizen

  • By Adri van der westhuizen
  • Published September 19, 2017
  • Tagged

Our founder, Namibian born Adri Van Der Westhuizen brings a wealth of media knowledge to a competitive business where her local knowledge brings a indisputable competitive advantage. We recently took the time to get to know her a little better and here’s what she had to say:

Adri pic.001 - Adri van der WesthuizenAs the founder, we understand that your role involves new business and managing client relations as well as managing your team. But, you are really passionate about advertising, what are your views on traditional advertising?
I’m a big fan of all traditional media as each medium has its place depending on the brand and the strategy. Radio is the most popular medium in the countries where we operate, so we find ourselves using it for most brands… unless a client decides not to use it.

Which African countries should be on our radar when it comes to advertising?
Namibia! It’s similar to South Africa in many ways, and there are so many South African companies that operate there. Advertising is very affordable if you compare rates to South African media platforms and the media owners there are great to work with. I think the consumers are very similar to SA consumers, so the messaging from SA companies appeals to them.

Larger brands can easily operate in these countries but what about smaller brands? Do you have any advice for smaller brands that have limited budget when it comes to advertising? Radio, radio, radio. It is massive in Africa and it’s quite easy to find a station or a couple of stations that are perfect for your target market. Production costs are also relatively low for radio adverts.

Tell us something about you that not many people know
I can speak German.

If a kid walked up to asking for your advice and you only had a few minutes to give them your best tip, what would it be?
Have fun. Question everything. Make up your own mind. Don’t follow the herd. Be a kid. Have fun. Laugh a lot. Be nice to everyone. There will be bullies, don’t let them get you down. Be confident. Have fun. Know who you are. Your parents are doing the best they can, love them for it. Have fun.

If you could choose one superpower… what would it be?
I would love to heal sick people. Especially sick kids.

Why should you consider advertising in Africa?

  • By Adri van der westhuizen
  • Published September 7, 2017
  • Tagged

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The conversation about Africa is shifting from one of “deficits” and “gaps” to one about opportunities, prospects, ventures and creativity. Most international businesses are still not very aware of Africa’s investment opportunities and more specifically the advertising opportunities available to global brands. We are proud that this amazing continent is said to be the next one to go boom – and in a good way!

The advertising marketing in Africa has grown significantly in the past five years, due in part to investment from international advertising. The revenues of the advertising industry are crucial for a number of business sectors in Africa. The media in general and radio and television in particular thrive or contract on the money brands spend on them. Increasingly, mobile phones are becoming advertising channels and operators are getting revenues from this channel.

For over a year, Balancing Act has studied market trends, innovations, weaknesses and opportunities, the impact of advertising in the media and in particular television advertising revenue. Their report includes spreadsheets providing: advertising revenue by country; TV advertising revenue by country; and projections of advertising revenue by 2020 for the continent.

Alan Edgar, Executive Creative Director, TBWA said that, “Africa is alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.” “Africa has no shortage of imagination, ingenuity, passion or balls. What it does have a shortage of is advertising and marketing schools; in fact, I don’t know of any in Africa north of SA,” he went on to add. When Bizcommunity asked Edgar which media works best in Africa, he responded by saying, “unlike the West, TV in Africa is still king because the majority of people don’t have the internet to download what they specifically want to see without the ads. And newspapers also kick ass. Because of poverty, many people can’t afford to buy their own paper, but ‘rent’ or share the paper, which means an advertiser will get exponentially more eyeballs from one copy of the newspaper – so it maximises an advertiser’s reach.”

We are incredibly proud to be working with so many brands who are extending their marketing campaigns across Africa. If you would like to consider advertising opportunities in multiple African countries, get in touch with our team.

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Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com