Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well.
McDonalds
We’re as shocked as anyone to find the fast food restaurant’s Christmas advert as sweet as we do but, come on, it’s lovely. The advert follows a young girl who after a trip to McDonald’s with her dad decides not to eat her last carrot stick, but keep it for the reindeer who will be visiting on Christmas Eve with Father Christmas.
OK
It’s always incredibly exciting to watch proudly South African adverts from local retailers…it definitely hits home. We love the advert produced from OK Foods South Africa to promote their in-store competitions this holiday season.
WWF
#JustLikeUs, elephants feel complex emotions. Just like us, they feel loss. More African elephants are now being poached than born. This Christmas, the WWF advert tackles the illegal wildlife trade that’s putting these beautiful giants at risk
John Lewis
John Lewis’ advert features a little boy who slowly makes friends with the monster under his bed, Moz. The pair play together every night before Moz notices that his friend is too tired during the day, and so buys him a night light so he can go to sleep without the monster bothering him. The trailer ends with little Joe sleeping soundly, while the tagline reads: “For gifts that brighten up their world.”