If you’re reading this blog, then you probably already know the growing importance of traditional media in the marketing world. Unfortunately, there are a lot of people who think that investing in more online techniques means leaving traditional media behind. Using a combination of traditional and digital marketing techniques is the most effective method of marketing, far more useful than using either on its own.
Traditional marketing tactics like television ads, print collateral, billboards and mailings all have historically high success rates. The success rates for these mediums can only improve when combined with digital marketing techniques. Digital media, though relatively new when compared to the history of traditional media, can provide a company with maximum exposure and more interaction with their customers. Marketing through social media, email lists or online ads is also significantly less expensive and more measurable than traditional media. When combined, the benefits of both plans can be enjoyed while they compensate for each other’s weaknesses.
While newer methods work well, it’s dangerous to let them completely replace traditional methods, especially since each technique appeals to different people and audiences. Combining the two methods is a great way to access a larger audience.
Here are three ways that the two approaches work together in order to maximize the impact of your marketing efforts:
1. Active and Passive
Traditional marketing is generally considered to be passive, while digital marketing actively involves the target audience. This really allows the two techniques to complement each other, working together to achieve the company’s intended objectives. While television and print advertisements are helpful in disseminating information, they can also incorporate a message to look for more information on a website, a “call to action” of sorts. Coca-Cola is an example of a company who has consistently done a great job incorporating fun online bonuses.
2. Multiple Channels
Utilizing both traditional and digital marketing techniques allows your company’s message to be spread across many different channels. Depending on the target market, some media outlets work better than others. Though everyone is exposed to all different kinds of media, your younger audience is likely to be more digitally savvy. By using both methods, your company is able to reach more potential customers.
3. More Personal
Traditional media is a highly effective way to reach a broad consumer base, but digital media is a great way to reach out to a specific audience. Digital marketing can be used to build relationships with the consumer that are deeper and more relevant.
These are just three of the countless ways that traditional and digital media can work together to make your company marketing plan the most effective it can be. In order to maximize the market, it is key that you integrate both traditional and digital marketing into your strategy to ensure that you attract all of your potential customers. Get Set Go Media can help you make the most of your marketing strategy as you target different audiences and reach out to them in the smartest way to maximize conversions. If you’d like to learn more about how we can help your company, get in touch with us today.