Why should you consider advertising in Africa?

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The conversation about Africa is shifting from one of “deficits” and “gaps” to one about opportunities, prospects, ventures and creativity. Most international businesses are still not very aware of Africa’s investment opportunities and more specifically the advertising opportunities available to global brands. We are proud that this amazing continent is said to be the next one to go boom – and in a good way!

The advertising marketing in Africa has grown significantly in the past five years, due in part to investment from international advertising. The revenues of the advertising industry are crucial for a number of business sectors in Africa. The media in general and radio and television in particular thrive or contract on the money brands spend on them. Increasingly, mobile phones are becoming advertising channels and operators are getting revenues from this channel.

For over a year, Balancing Act has studied market trends, innovations, weaknesses and opportunities, the impact of advertising in the media and in particular television advertising revenue. Their report includes spreadsheets providing: advertising revenue by country; TV advertising revenue by country; and projections of advertising revenue by 2020 for the continent.

Alan Edgar, Executive Creative Director, TBWA said that, “Africa is alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.” “Africa has no shortage of imagination, ingenuity, passion or balls. What it does have a shortage of is advertising and marketing schools; in fact, I don’t know of any in Africa north of SA,” he went on to add. When Bizcommunity asked Edgar which media works best in Africa, he responded by saying, “unlike the West, TV in Africa is still king because the majority of people don’t have the internet to download what they specifically want to see without the ads. And newspapers also kick ass. Because of poverty, many people can’t afford to buy their own paper, but ‘rent’ or share the paper, which means an advertiser will get exponentially more eyeballs from one copy of the newspaper – so it maximises an advertiser’s reach.”

We are incredibly proud to be working with so many brands who are extending their marketing campaigns across Africa. If you would like to consider advertising opportunities in multiple African countries, get in touch with our team.

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Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com