It may be an oldie, but Seth Godins “How to get your ideas to spread” will always be a goodie.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Godin professes that marketing that works is less about the actual product, and more about whether you can get your ideas to spread or not. We are living in a time where ideas spread rapidly by anyone about anything. Idea diffusion gives companies an alternative. Spread the idea that your product is unique by doing something remarkable. Find out who cares and who is listening.

Is your idea remarkable?

The below video can actually help you think about your company’s marketing strategy in new ways.