Our founder, Namibian born Adri Van Der Westhuizen brings a wealth of media knowledge to a competitive business where her local knowledge brings a indisputable competitive advantage. We recently took the time to get to know her a little better and here’s what she had to say:
As the founder, we understand that your role involves new business and managing client relations as well as managing your team. But, you are really passionate about advertising, what are your views on traditional advertising?
I’m a big fan of all traditional media as each medium has its place depending on the brand and the strategy. Radio is the most popular medium in the countries where we operate, so we find ourselves using it for most brands… unless a client decides not to use it.
Which African countries should be on our radar when it comes to advertising?
Namibia! It’s similar to South Africa in many ways, and there are so many South African companies that operate there. Advertising is very affordable if you compare rates to South African media platforms and the media owners there are great to work with. I think the consumers are very similar to SA consumers, so the messaging from SA companies appeals to them.
Larger brands can easily operate in these countries but what about smaller brands? Do you have any advice for smaller brands that have limited budget when it comes to advertising? Radio, radio, radio. It is massive in Africa and it’s quite easy to find a station or a couple of stations that are perfect for your target market. Production costs are also relatively low for radio adverts.
Tell us something about you that not many people know
I can speak German.
If a kid walked up to asking for your advice and you only had a few minutes to give them your best tip, what would it be?
Have fun. Question everything. Make up your own mind. Don’t follow the herd. Be a kid. Have fun. Laugh a lot. Be nice to everyone. There will be bullies, don’t let them get you down. Be confident. Have fun. Know who you are. Your parents are doing the best they can, love them for it. Have fun.
If you could choose one superpower… what would it be?
I would love to heal sick people. Especially sick kids.