We’re super excited to speak to the newest member of our team, Monique Burn – Marketing Manager at Get Set Go Media. Here’s what she had to say:
What are you responsible for at GSGM?
I’m still quite new at Get Set Go Media and have spent my time learning the ropes of the industry. My aim is to become the person clients learn to trust and eventually be the person they depend on to manage their campaigns in African countries. Trust is everything.
What are your views on traditional advertising? Do you prefer TV over radio over print etc.
I prefer radio over TV over print, however all three are important to the various different niche markets. Time is always the biggest problem. People are always busy and seldom have the time and luxury of being able to take moments for themselves without any distractions. I personally find that it is always easier to multi-task with the radio in the background. We live in a day and age where there are too many options and not enough time, so if the “guy” in the background says that X is healthier and less time consuming/cheaper/safer (depending on the product) than Y, it helps to eliminate the time needed to make a choice. Advertising is more of a science and those who manage to tap into it correctly have the monopoly. It is not all about sales and promotions, but condensed (truthful) information that speak to people in a way that becomes a point of reference.
Which African countries should be on our radar when it comes to advertising?
Botswana, Zambia, Kenya
Do you have any advice for smaller brands that have limited budget when it comes to advertising?
Figure out who your target market is. Advertise on the radio during the times that your target market will be listening.
Tell us something about you that not many people know
I used to be a Sous chef in a boutique French patisserie in Dubai in my early 20’s.
If a kid walked up to asking for your advice and you only had a few minutes to give them your best tip, what would it be?
Learn how to be REAL, honest and truthful. People who don’t appreciate it wouldn’t have been worth your time anyway.
Don’t care about what people think – what is the use of a mind if it cannot be changed? People will hate something today and love it tomorrow. Stay true only to yourself.
Get to know Jesus. He is your game changer. But that you will have to learn for yourself.
If you could choose one superpower… what would it be?