Lesotho is a country with massive advertising potential. However the media landscape in Lesotho was adversely affected by civil turmoil in the late 1990s, and independent press in particular struggled to maintain advertising. There are a limited number of advertising and marketing companies in operation in Lesotho and therefore brands looking to advertise in this country has to choose a media buying agency with media experience in Lesotho. Get Set Go Media has been helping our clients advertise in Lesotho for many years. Because of our experience and relationships with broadcasters in Lesotho, our team can easily and effectively help you reach a wider audience in this country.
Print advertising remains one of the most important segments of the media sector with television and radio advertising not far behind it. Billboards and outdoor advertising also remain a significant part of the sector. They are found across the country from the capital of Maseru to many of the smaller towns and rural areas. Although many brands choose to only digitally advertise to people in Lesotho, we encourage brands to focus on Above The Line advertising. Let print, radio and TV be the core focus of your campaign. The World Economic Forum’s Global Competitiveness Report indicates that people in the country are unlikely to respond to digital marketing and tools regularly.
With our up-to-date media knowledge, we balance the magic and logic of the needs and behavior of consumers with simple standout media solutions and drive your brand’s sales over those of the competition. So if you’re looking for an agency that can help you sell more by advertising in Lesotho, then you’ve come to the right place! Our in-depth, well-established and local knowledge of key African countries such as Lesotho, provide a single-store to global brands with a full range of strategically customized advertising products.