Cannes Lions puts creative women in the spotlight through See It Be awards?
Applications for the 2016 ‘See It Be It’ Cannes Lions initiative, which supports and develops the industry’s underrepresented female creatives, close for entries on 1 April 2016. “Underrepresentation in the industry has received enormous attention in the last two years, but to see long-term cultural change we can’t afford to take our foot off the pedal,” said Lions Festivals CEO, Philip Thomas. “We want to develop the careers of more creative women through See It Be It, addressing the gap in the most direct way we can, whilst ensuring the issue remains firmly in the spotlight.” Female creatives are encouraged to enter the awards by applying online.
Industry Data and Statistics
Budget speech encourages companies to not reduce advertising spend
“The biggest mistake companies can make is to reduce investment into marketing and communications during tough economic times”; this was clearly visible throughout the budget speech delivered by Pravin Gordhan. The truth is that consumers have not stopped spending, they merely look for more bang for their buck. Given the tax relief and no increase in VAT for example, consumers may have more disposable income. History has proven that the brands that are consistently advertising during tough times, enjoy a greater consumer loyalty. It would therefore serve marketers well to invest more in advertising and communications to maintain brand loyalty during the economic recession.
Exciting Media Campaigns
Joe Public launches Steers print milkshake campaign
Digital Agency Joe Public landed the exciting and funny Steers double “Ridiculously Thick Milkshake” campaign. This print and poster series is directly targeting the student and youth market. Fast food brands need to continuously reinvent themselves to keep their target audience entertained. Unless they launch new products, which they seldom do, it is very difficult to make the regular burger and fries look attractive all year round.
The Citizen launches Phakaaathi as a weekly newspaper
The Citizen has announced that Phakaaathi will no longer be published as a hybrid newspaper. From Tuesday, 1 March 2016, it will be a standalone, weekly soccer newspaper, making it the perfect place for sports advertisers to reach their desired target market. Phakaaathi will be available every Tuesday in stores and from street sellers across Gauteng and most other provinces, excluding Eastern and Western Cape. The weekly soccer newspaper will retail at R2,70 and remain on-shelf in stores for a week until the following Monday.
What’s happening in Africa
Highlights from The International Forum on Advertising for Multi-Platform Digital Media
The Digi Media Africa event took place in Cape Town last week. The conference brought together everyone from the advertising industry and other key stakeholders to explore new business models, strategies, technologies and solutions for the digital ecosystem. Many predictions were made for the future of advertising, it was interesting to know that programmatic will account for 80% of digital display advertising in 2017 as explained by Tim Legg, Group CEO at Ole! Media Group. Something that we have known for a while but was always difficult to reassure advertisers about was that Africa is a mobile first continent. Hearing many speakers confirm this statement will definitely influence mobile advertising budget for 2016. If you’re interested in finding out more about reaching consumers on mobile, speak to our team today.