2016 to see an increase in Micro Video
A number of trends were predicted at the South African Social Media Week for 2016 and one of the key takeaways was the increasing growth of micro video. Producing large commercials require a large budget and often brands have no control over viewing. Micro video’s opens up a whole other possibility for brands looking to produce content quickly and reach a mass market through social media channels such as Facebook, Instagram and Snapchat.
Industry Data and Statistics
Radio advertising to increase for automotive industry
Measured in nominal terms (current prices), motor trade sales increased 2.8% year on year in November, Stats SA data showed recently. The number of people purchasing motor vehicles are slowly increasing again which will see a rise in radio advertising marketing the automotive industry. Over the years print and radio advertising have proven to be the best mechanisms for the automotive industry. Our team hold years of experiencing working with radio and would love to put your brand in front of millions.
Exciting Media Campaigns
Short-films dominate regular advertising for big brands
Short-films are quickly dominating regular adverts being aired on television. Although it requires a larger content and campaign budgets, big brands are easily able to tell their story whilst captivating their audience at the same time. South African director Terence Neale, is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency, Johannes Leonardo. It is always exciting to watch brands utilising media in different ways.
The launch of 4DX cinemas to change the way we advertise
The first 4DX cinema in Africa launched at Nu Metro V&A Waterfront in Cape Town mid December last year and aims to open 300 more auditoriums across 34 countries by midyear 2016. 4DX includes a huge curved wrap-around screen and promises a full on immersive experience utilising motion, vibration, water, wind, lighting and scents. This is forcing brands to get creative with regards to their cinema advertising.
What’s happening in Africa
West Africa sees an increase in Satellite TV adoption
New research revealed in the annual Africascope report produced by TNS shows that Satellite TV is one of the fastest-growing media in West Africa. A total of 1.7 million TV homes, equivalent to eight million viewers, have adopted satellite reception as their preferred route to a multi-channel offer in digital quality. This is the perfect time to get your brand and message across via TV advertising to those in West African countries. Get in touch with our team and let’s chat about how we can make this possible.