Instagram is becoming increasingly popular. It is no longer about editing your photo’s with multiple different filters; it’s about sharing visual moments. Instagram is now an end-to-end advertising solution that drives real business results. If you have exciting things to sell then there is no reason for you not to capitalize on the Instagram market by sharing visual moments, promote app downloads or promotions. Instagram has more than doubled its user base in South Africa over the last year with 2.68 million users.
24% of major brands say they plan to start using Instagram in the coming year and 42% of major brands are currently using it for marketing purposes.
With a community of more than 500M, Instagram is one of the world’s largest mobile ads platforms. Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads. Instagram ads are now available globally for all businesses — big and small. Businesses can create three different type of adverts: photo’s, video’s and carousels. We are huge fans of video adverts. Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 60 seconds long and in landscape format.
Instagram advertising solutions support the following objectives:
- Send people to important sections of your website
- Get people to install your mobile app
- Get people to take specific actions on your website
- Get more activity on your mobile app
- Tell a story using video
- Achieve predictable reach and greater control over message frequency
- Get people to engage with your ad
- Reach people near your business and drive them into your store.
How can your brand get started with advertising on Instagram?
Instagram ads can be purchased and managed through Facebook’s self-serve interfaces—Ads Manager and Power Editor. Simply visit the Facebook Ads Manager and follow the prompts to create your adverts. You do not need a business Facebook page in order to create adverts but it is always recommended that a business has a Facebook presence.