We are not experts when it comes to producing adverts but our expertise is with helping brands place those adverts on TV, radio and print. With our industry experience, we have come to know what sort of campaigns work and what don’t. We are really pleased with the TV adverts we have helped showcase in Africa, the impact they have had and the positive response we have experienced.
Here are some of the our observations that may be useful to you if you are planning a TV campaign:
Have clear objectives. What are you trying to achieve? Is your campaign exclusively to sell more products? To differentiate your business? To raise your company moral or to support a broader campaign? When your advertising is on TV, you have a potential audience of millions. Be clear on what you want them to learn about your business.
Time your campaign well. One Africa Television in Namibia for example, offer surprisingly good rates on what you would think would be premium times. Make sure you know the best time to speak to your prospective customers. At Get Set Go Media, we offer a full planning and creative service to work with you to create and optimise your campaign.
Stand out from the crowd. Make sure your commercial is remarkable by virtue of either – a very strong offer or a creative treatment that connects to your audience.
Creating a remarkable and engaging TV commercial needn’t be expensive. A big idea can be expressed simply with a modest budget. Host a brainstorming session with your team and you will be surprised at the number of ideas already available within your talent pool.
Make sure you are well prepared. Create a strategy and plan before just jumping right into production and always have potential suppliers and their production schedule available first. Allow as much time from production to broadcast as you can. This leads to less stress and more opportunity to develop your campaign elsewhere.
Inspire. Television advertising is an inspirational medium, make your production as good as your business. A great TV commercial has the potential to inspire your customers, your team and your future customers.
Use local talent. We think you know why! If we need to explain, maybe you won’t be open to this particular line of persuasion. A creative agency which understands you, your business, customers and the broader opportunities, will help make your campaign a success.
If you’re feeling a little stuck, get in touch with the team at Get Set Go Media and let us help you expand your advertising reach into Africa.