Facebook will now override ad blockers but also give you more control over the ads you see
Another week, another major change to the way we all use Facebook. Last week, it was about tweaking the news feed algorithm to diminish the presence of click bait. Today, Facebook announced steps to boost its huge advertising revenue — by overriding ad-blocking software and giving consumers greater control over the types of ads they see, even to opt out of seeing ads from certain companies and stores. That should increase Facebook’s revenue since the ads preferred by users are more valuable to advertisers and can command higher rates.
In a blog post, Facebook VP Andrew Bosworth wrote: “We’ve all experienced a lot of bad ads. As a result of what we’ve learned, we’ve introduced tools to help people control their experience, improved how we decide which ads to show and created new ad formats that complement, rather than detract from, people’s experience online.”
Innovative Advertising Ideas
Survey says CNN is Africa’s biggest international media brand
The Ipsos Affluent Survey Africa, out late last week, places CNN as the biggest international media brand amongst affluent audiences across Africa. The independent research study shows that CNN reaches 60% of Africa’s elite population every month via TV or digital platforms, more than any other international media brand. CNN outranks all news competitors – 27% ahead of the BBC, 54% ahead of Al Jazeera English, 68% ahead of Sky News and 159% ahead of Euronews.
It is ahead of all news competitors in every daily, weekly and monthly metric. CNN is also #1 international news brand in monthly cross-platform reach amongst core audience segments of frequent international business travellers (74% reach across Africa), influential opinion leaders (74%), high income earners (72%), luxury consumers (62%), business decision makers (61%) and c-suites (57%), again ahead of all other international news competitors. The Affluent Survey Africa is conducted in Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda. With a sample of 2 561, it covers a universe of 3.5 million affluent Africans.
Son retail advertising strikes gold
It’s been a phenomenal fiscal for Son‘s Western Cape retail advertising team, who have struck gold in a time when newspapers are in decline, bucking the trend with a massive 64-pager and ending the month of July a whopping 28% above budget. Llewaynne Niekerk, Advertising Manager for the Western Cape region, was overwhelmed by his team’s delivery. “I’m extremely proud of my sales team who have proven that in a declining market we are still able to pull off a 64-pager. This proves that our paper is relevant and speaks to the market that we service.”
Although the team was challenged by economic difficulties, they used the opportunity to encourage their clients to test the market and this has seen immense ROI for advertisers who have been fighting for space in this sought-after tabloid. “Part of our success is the constant pursuit to push the letter of advertising,” says a proud Llewaynne Niekerk.
Exciting Media Campaigns
De Beers “Why Stay Safe” campaign
Ignite Joe Public, Joe Public United’s cross-platform agency, in partnership with client De Beers recently executed an innovative internal communications safety campaign for employees, underpinned by a high set of values and a powerful vision that was written and developed by its employees in 2006. Safety is the company’s most important value in its business strategy. But, living out these values day-to-day proved to be a difficult task.
What’s happening in Africa
2016 Loeries judges have been announced
Judging is one of the main events held during Loeries® Creative Week™ Durban, especially for entrants into the awards. Judging Week is important, mainly for the results, as they showcase the best of brand communication from our region. The 2016 Loeries Judging will be held at the Durban ICC during Creative Week Durban preceding the awards ceremonies, from Mon 15 – Thurs 18 August. A panel of regional and international thought leaders will have the daunting task to seek out the bold and innovative work that challenges convention. Chrisna Basson, Account Director / Strategist at Y&R Namibia has been selected as a regional judge in the Effective Creativity & Service Design category.
Chrisna grew up wanting to pursue about 95 different professions. Therefore, in trying to keep her options open while simultaneously being Type A, she decided to do her honours in Brand Leadership at Vega Cape Town. Luckily and unexpectedly, she found a new passion there, brand and communication strategy. She joined the Y&R network at Advantage Y&R, as strategic planner and account director. Again the move proved fortunate, as she’s now working with an international team on some of the country’s biggest clients like FNB, NamPower, Top Score, Joe’s Beerhouse and Sanlam, creating work that works. Take a look at the other judges in this category here.
About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and take care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!