Ster-Kinekor Cinemark hosts Cannes Lions Edits events with industry experts
Celebrating creativity and the power of cinema as an advertising platform through a showcase of best practice in brand communications is the promise of the 2016 edition of Cannes Lions Edit. Hosted by Ster-Kinekor and Cinemark, this edited version of the 63rd Cannes Lions International Festival of Creativity highlights the award-winning campaigns from around the world that took top honours, and presents exclusive industry insights from this year’s panel of jurors. The Cannes Lions Edit events take place in Johannesburg at Ster-Kinekor The Zone and at Cinema Nouveau V&A Waterfront in Cape Town on 8 and 15 September respectively, from 9am till 10:30am. Bookings for both events are now open, and tickets are available at R150 each. “This is an amazing opportunity for anyone working in the advertising, marketing and brand communications industry. Not only will they be able to view the winning work from this year’s Cannes Lions, but they will also have the chance to interact with the South African creative experts who joined the panel of 387 international judges to decide the fate of thousands of creative entries from across the world. We will hear firsthand from them what they were looking for in the awarded creative campaigns,” says Tshireletso Yvonne Diogo, Ster-Kinekor’s general manager of promotions and trade marketing.
For more information about the Cannes Lions Edit events at Ster-Kinekor The Zone on 8 September from 9am, and at Cinema Nouveau V&A Waterfront on 15 September from 9am, and to make bookings, visit the Ster-Kinekor website at www.sterkinekor.com or www.sterkinekor.mobi.
Innovative Advertising Ideas
Changing with the changing face of South African families
Are there enough brand ads, TV shows, children’s books and other local content programmes that show the changing South African family in a positive light? Mbali Cindy recently discussed the issue of local content on South African TV screens. “The Modern Family TV show and the Honey Maid cracker brand ads are two examples of American media and brands addressing a generally overlooked audience by accurately portraying the changing family landscape and creating content that encourages social tolerance and acceptance. In South Africa, we have TV shows like Living the Dream with Somizi, Isibaya and My Perfect Family, which have also explored different family structures. But is that enough?” asks Mbali. Despite this diverse modern family make-up, what is most often depicted on our screens is the traditional family, with mom, dad and 2,5 kids, or else the single mom trying to juggle everything on her own with the father being absent, while other family configurations either get little attention or are portrayed in a negative way.
But, what about the women who run orphanages? What about the single dads, stepdads or gay dads who are present and making breakfast, school lunches and dinner, changing nappies and bathing their children every day? There might be a small number of these, but they still exist. So, why is the truth of South African families not being reflected in popular culture? “It’s important for brands to engage with cultural shifts such as these and position themselves at the forefront of progress, as this presents an opportunity to create deeper bonds or connections with a new target audience by reflecting their hopes, aspirations, realities and responsibilities, irrespective of their gender or family structure. People will support brands that care about who they are, their life journey and their different purchasing motivations” says Mbali. South African brands which have started the conversation around the changing family structures include Kelloggs Corn Flakes #Familymornings campaign and the Nivea Care is Beautiful campaign.
Experience shapes mobile customer loyalty says Ericsson ConsumerLab
A new report from Ericsson ConsumerLab says that the widely used customer loyalty measurements in the telecom industry have not changed as much as consumer behaviour has. The report indicates that web page loading times, buffering issues on video streaming apps and social media picture upload delays are all factors that consumers consider when judging their experience. Millennials expect operators to communicate how social and video streaming apps perform, rather than just talk about network coverage. In the business of mobile broadband, customer loyalty is not what it appears to be. As smartphone users’ behaviour changes, traditional measurements are no longer enough to determine whether customers prefer their operator. What does this mean for advertisers?
More and more advertisers are embracing video content, specifically being played on mobile devices. A substantial amount of budget is invested into creating rich videos and most advertisers are not seeing a high enough return from mobile and this could be the reason why. Smartphone users apply their own set of criteria to judge mobile broadband experience, based on how apps are performing – in particular whether video apps stream without interruption, or how fast users can upload content to share with their social networks. Millennial smartphone users (ages 18 to 24) overwhelmingly prefer to find out from operators how their favourite social media and video streaming apps perform on the network rather than the extent and reach of network coverage, the study shows. As new apps emerge and video usage behaviour evolves, network performance will matter more than ever and will determine how loyal smartphone users will be to their operators,” says Jasmeet Singh Sethi, senior advisor with Ericsson ConsumerLab. To view the report, click here.
Exciting Media Campaigns
Revlon ‘Unforgettable’, directed by Mpho Twala
“The world needs more love at first sight.” Mpho Twala directs a romantic story in partnership with Ogilvy & Mather SA Cape Town for Revlon South Africa #unforgettable.
What’s happening in Africa
Lesotho TV to expand broadcast reach
Lesotho TV (LTV) has gone fully tapeless with an Avid production and post production suite. The solution from Jasco Broadcast Solutions, which was fully commissioned by mid-July 2016, will improve the quality of the state-owned broadcaster’s outputs significantly, laying the foundation for expansion of its services as the country readies itself for Digital Terrestrial Television (DTT). LTV currently only broadcasts to the Lesotho capital, Maseru. However, with the implementation of DTT technology, the broadcaster’s reach will extend to up to 80% of the country’s two million people when the country expects to go digital in 2017.
Jasco Broadcast Solutions designed and helped LTV commission the Avid solution. Says Hoosein Moolla, sales executive at Jasco Broadcast Solutions: “We are pleased to be able to assist LTV with a solution that will help it to improve the quality of its services. The broadcaster provides an important communication and education medium for the nation. As DTT technology is rolled out, extending the reach of the broadcaster, the Avid suite will provide a strong backbone, enabling effective TV news gathering and delivery, as well as studio production.” If your brand or client would like to reach a wider audience in Lesotho, speak to our team today.
About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!