Marketing automation adoption key to South African marketers
If they haven’t already, marketers should be embracing marketing automation software to streamline, automate, and measure marketing tasks and workflows, enabling them to increase operational efficiency and the effectiveness of their sales efforts says Bianca Quinn-Diavastos. Bianca believes that the sooner the adoption of this software, the sooner South African marketers will be able to optimise their return on investment effectively. “By embracing automation marketers can improve their sales effectiveness, and free up more budget to spend on high-value marketing efforts like analytics and content” she says. With content marketing becoming the flavour of the month in South Africa, marketing automation tools are the key to unlocking the full value of the leads, and the engagement marketers generate through their web content, blog posts, email marketing and social media efforts. In addition, it assists marketers to maximise results from their social listening and CRM solutions.
Marketing automation automates communication with customers right across the customer journey, but in a manner that delivers highly personalised and relevant messages. You probably already tag customers that visit your web properties, which allows you to track their behaviour across the web. When they fill in a web form, you can build a more detailed profile of who they are and what they are interested in. From here, you can use this data to separate them into granular customer segments so that you can send them automated marketing emails customised to their preferences and interests. With marketers spending so much money on generating leads through ads, marketing emails and content marketing, investing in marketing automation to nurture and close those leads is a no brainer. While such tools used to be complex and expensive, there are offerings today that are affordable and accessible for businesses of all sizes. South African marketers that want to augment the value and success of their marketing efforts should seize the opportunity with both hands.
Innovative Advertising Ideas
Kaya FM unveils dynamic shows and new on-air presenters
Kaya FM 95.9 Home of the Afropolitan is pleased to announce some dynamic changes in its on-air content this September with a robust line-up of accomplished personalities including: Tebogo “Proverb” Thekiso, Bridget Masinga, Thomas Msengana, and Kojo Baffoe.
The changes are part of the station’s continued focus in creating engaging content that appeals to the ever-evolving Afropolitan demographic. On weekends, the “Kaya FM Top 40”, which airs every Saturday between 10h00 and 14h00, will be hosted by Proverb who has built his on-air profile at Kaya FM with guest appearances across various daytime shows.
The show will take a different approach to the traditional countdowns, exploring, unearthing and capturing musical narratives influenced by Proverb’s experience and insight in music. Kaya FM celebrates 19 years in broadcasting since its inception on 1 August 1997. The leading South African radio station has evolved over the years from a mainly jazz station to a multi-platform, multi-content platform that speaks to a distinct Afropolitan audience.
BRC brings a representative sample to radio measurement
The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it was met with much enthusiasm from the industry. Michael Bratt asks BRC CEO Clare O’Neil the tough questions, including about why previous research didn’t change their methods to have a sample that truly reflected South Africa’s demographics.
Exciting Media Campaigns
New TVC for Hunter’s features Simon Ringrosen
The new TV campaign for Hunter’s Extreme Bold with Guarana launched last week with a 45-second commercial featuring an original track by DJ and producer Simon Ringrosen. The advert continues to build the brand’s narrative of overcoming life’s everyday obstacles and ‘taking things in your stride’. Portrayed by a night of partying being interrupted by a power failure, with Hunter’s Extreme Bold by their side, the revellers handle life’s heat and overcome the challenge by becoming the music with the rest of the crowd.
What’s happening in Africa
APO launches press release service for Middle East, North Africa
The African Press Organization (APO), the sole press release wire service in Africa and a global leader in media relations relating to Africa, yesterday, 5 September 2016, announced the launch of MENA Wire, the first-of-its-kind press release distribution and monitoring service dedicated to the Middle East and North Africa (MENA). Founded in 2007, APO has established itself as a leading press release distribution service, distributing press releases on behalf of companies, PR agencies, institutions and organisations – including Facebook, Uber, Samsung, Visa, General Electric (GE), DHL, L’Oréal, Starwood Hotels & Resorts, the Dubai Chamber of Commerce and Industry, PwC, Yahsat, Orange, The Economist Event, the Islamic Development Bank, flydubai, Viber, Novartis, Sanofi, Caterpillar, MoneyGram, to name a few. APO’s ambition with MENA Wire is to become the market leader in press release distribution and monitoring in the MENA region within the next 24 months.
The MENA Wire distribution network reaches influential print media, broadcasters, websites, blogs and social media in 18 countries, with a potential reach of 250 million people in the Middle East and North Africa. “The unprecedented success of Africa Wire, APO’s press release distribution service in Africa, has catalysed an increase in client demand for a Middle East service with the same quality and return on investment. At APO we listen to our clients and mould our service according to their needs. If our clients are happy, we are happier. I’m confident that MENA Wire will become the market leader within the next 24 months,” says Nicolas Pompigne-Mognard, APO founder and CEO.
About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!