Opera Mini blocks ads to reduce data consumption
Opera is the first major browser to integrate an ad blocker for more rapid web page loading and massive savings on mobile data, extending users’ data caps even further. “Our ad blocker speeds up Opera Mini by stopping ad requests that slow down your browser, making it 40% faster compared to the previous, already fast version,” says Nuno Sitima, SVP Mobile Browsers, Opera. “This is a frequently-requested feature from users who want faster browsing that’s less data hungry and less distracting. This is the best choice for a fast browser on any Android phone.”
But what does this mean for advertisers? The rise of ad blocking software has been increasing rapidly since late 2013 as more and more brands are shifting their advertising campaigns online. The good news is that Opera Mini is not a popular browser on mobile phones in South Africa although it is slowly growing. It is important for advertisers to remember that mobile data in South Africa is relatively expensive compared to the rest of the world including other African countries. Developing adverts for mobile should be done so with careful consideration. We suggest staying away from rich media adverts such as videos and sound but rather create engaging text and low res image based adverts.
A survey by GlobalWebIndex found that, in 4Q 2015, 79% of respondents were either already blocking ads on mobile or were interested in doing so. Speed and data savings were among the top six reasons for blocking mobile ads.
Innovative Advertising Ideas
OFM Launches mobile app to keep listeners constantly updated
OFM, the sound of your life, is now available on an exclusive smartphone app. The station launched the OFM app earlier this week, available on Google Play Store and the Apple App store. Smartphone users and loyal listeners of the sound of your life will now be able to listen to the OFM radio station on their favourite device. The OFM app has been created to transform the manner in which OFM listeners engage and consume the radio station. “Access to OFM anywhere and anytime makes the app a must-have. Navigating through different radio app’s can be confusing. The exclusive OFM radio app delivers content that is relatable to our loyal listeners. Launching the OFM app is another exciting step in the continued growth of the station. It’s just another way we keep improving our product offering and adding value to the lives of our loyal listeners” says OFM General Manager, Nick Efstathiou.
By downloading the new app, users will stand the chance to win R1000 a week for four weeks. For more information about the OFM app or the app competition, go to www.ofm.co.za.
Industry Information and Statistics
ABC Quarter 1 2016 multi-platform data release
The ABC has for the first time issued data relating to multi-platform certification. In addition to print circulation data, website traffic and email newsletter delivery data are also provided. Each title now has an online ‘Headline report’ summarising the data for all the platforms.
Print: press overview
- Total Newspapers declined marginally by 0.78%.
- Daily Newspapers declined by 2.6%.
- Weekly Newspapers remained static.
- Weekend Newspapers declined by 3%.
- Local Newspapers increased by 0.5%.
- Free Newspapers remained static.
Print: Magazine Overview
- Total Magazine circulation increased by 1.5%.
- Consumer Magazines increased by 1.4%.
- B2B magazines declined by 0.3%.
- Custom Magazines increased by 1.8%.
- Free magazines remained static.
Encouragingly, in the Consumer Magazine sector, some titles have shown significant growth:
- Popular Mechanics +16.5% (Single Copy Sales + Free)
- Amakhosi +15.5% (Single Copy sales)
- Car +19.4% (Single Copy Sales + Free)
- Drive Out/Wegry +19.3% (Single Copy Sales)
- Leisure Wheels +25.3% (Single Copy Sales)
- Super Bike +32% (Single Copy Sales + Free)
- Golf Digest +16.7% (Free)
- Game&Hunt/Wild&Jag +37.8% (Single Copy Sales + Free)
- Modern Athlete +34% (Free)SA Flyer +17.9% (Single Copy Sales)
- SA Rugby +16.8% (Single Copy Sales)
- Women’s Health +31.5% (Single Copy Sales)
In the Custom Magazine sector the following titles showed significant growth:
- Fresh Living/Kook and Kuier +279% (changed from paid to mainly free and paid)
- Slow Magazine +54% (Free)
- Premier +74% (Free)
Exciting Media Campaigns
Wimpy creates new burger category
Wimpy, the 49-year-old fast-service restaurant in the Famous Brands stable, has created a new category of burger with the launch of the Slam Burger, a 150g pure coarsely ground beef meatball slammed onto the sizzling grill and then shaped by the unique Slam press just long enough to lock in the succulent juices and flavour.
The new category is being introduced to the South African public via a TV ad running on the country’s major television stations from FCB Johannesburg and specialist production house, Hungry Films. According to Wimpy Marketing Manager, Luise Peters, the new category introduces customers to a burger “like nothing they’ve ever seen or experienced before” and will assist Wimpy attain key marketing goals. You can view the ad here: https://www.youtube.com/watch?v=v9o0rOPfv8Y
What’s happening in Africa
Learn more about Hitradio Namibia
Hitradio Namibia not only provides Namibia’s best music mix 24/7, but they also offer a more relaxed Sunday evening mix from 19h30 which definitely targets a more mature audience. The radio station always has something to unique to offer their listeners so, don’t forget the monthly Gondwana Collection Namibia, where listeners can win two nights for two people at any Gondwana Lodge in the country. Hitradio Namibia features breaking news from Namibia and the world every hour as well as weather forecasts and traffic reports. With less talk and more music, they have been entertaining German-speaking listeners in Namibia (Windhoek, the coast, Otjiwarongo and Tsumeb) and abroad (via livestream) for nearly 4 years now.
We offer unique advertising opportunities to advertise on Hitradio Namibia. Classical radio spots are an ideal advertising opportunity for companies or individual products or services. All commercials can be produced in English or German and we are happy to arrange contacts with companies in Germany, to assist you in the professional and cost-effective production of radio spots for Hitradio Namibia. If you would like to discover more, then take note that Hitradio Namibia will have a stand at the Namibia Holiday and Tourism Expo 2016 at the Windhoek Show Grounds from 18 to 21 May 2016. Listeners will be able to interact with the radio personalities and also get information about special advertising packages.