AMASA Joburg announces new committee for 2016/17
The Advertising Media Association of South Africa (AMASA) held its annual AGM recently where the new committee, which will guide AMASA over the next year, was announced. The newly voted in committee will consist of the following industry professionals:
Wayne Bischoff (GM Sales, Trudon) – Chairman
Wayne Bishop (MD, PHD)
Gordon Patterson (Business Director, Omnicon Media Group)
Mpho Maseko (CMO AquaOnline )
Ilsa Grabe (Business Unit Head, Carat)
Mauro Black (GM Sales, ABN Group)
Parmeshan Moodliar (Digital Sales Manager, Spark Media)
Quinton Scholes (Director: Business Development & Strategy, ABN Group)
Sean Press (CEO & Business Development Director, Contact Media)
Bogosi Motshegwa ( Strategic Planner, McCann JHB)
Andrew Maluleka ( Strategy Executive -Business Planning , Mindshare)|
Memoria Masilela ( Head Sponsorships & Promotions , United Stations)
This team will drive the mandate of AMASA, which is to focus on the education and skills upliftment of those interested in the media, advertising and marketing industry, through various portfolios by applying their own views, expertise, time and most importantly passion. Wayne Bischoff, 2014’s appointed chairperson, who will continue in the role for one more year, is delighted with the final selection for 2016 and grateful to those who applied, nominated and voted. The AAA School of Advertising students who completed the AMASA Media Management course were also given the platform to express how the course has helped them in their careers. The Top Student, Fagan Abraham, was also honoured by all present. At the next committee meeting a Vice Chairperson will be elected and individual portfolios will be allocated.
Innovative Advertising Ideas
App Store changes should shift ad campaign strategies
Apple’s announcement that it would be introducing paid search to its App Store did not completely take the market by surprise. There are however, still some unknowns and the app community as well as digital marketers would do well to take heed. More clarity was given on 8 June, when Phil Schiller, senior VP of Worldwide Marketing made public the new subscription model as well as confirming the new paid search business model.
The changes should be viewed as an holistic effort on Apple’s part to overhaul its App Store offering. The platform had come under fire for its bad search functionality, technical limitations, and the fact that it was (until a few weeks ago) taking more than a week to approve new apps. Unlike the Google model of having six or even seven ads on a page, Apple has said it would allow only one paid search ad (or even none) per page, and it would be clearly marked in a blue background. Apple also says it will provide a second-price auction system for marketers to allow them to bid for ads. At this point, however, there are a number of factors which are not yet known and which could impact the search engine marketing community. For starters, many are not sure exactly how the auction will work. Will the amount you pay only work down to one ad, or all the way to the last bidder? Is it 1c above, or the same as the ad below? Everyone in the advertising industry is still trying to wrap our heads around the actual logistics of advertising on the app store before we open up the service to our clients.
Given what we know, we believe that the new paid search model will change how we deal with clients wishing to promote their apps. Current data shows that 65 percent of downloads start with searches on the App Store. This means that companies hoping to drive installs will need to ensure their apps are easily found.
Hackers bring SABC sites down
Ten hours after it was warned, the SABC was hacked over alleged censorship. Anonymous Africa, under the handle @zimforthewin, tweeted: “Journalists, if you are bored. Tomorrow, at around lunch time, the SABC will be on the receiving end of largest dDos attack to hit SA ever.” The group tweeted earlier that the hack was to punish the national broadcaster for “censorship”. The group taunted SABC chief Hlaudi Motsoeneng: “@zim4thewin @SABC_COO Here is looking at you sunshine ;) todays downtime is caused by your crimes against the people of SA.” The SABC sites remained down for most of the afternoon, with the group later tweeting: “Every time @SABC_COO censor the SABC more, we are going to come back, and keep hitting harder until @SABC_COO cannot get up again. #Anonops” The hack comes in the wake of the broadcaster’s decision not to screen footage of protests. SABC spokesman Kaizer Kganyago confirmed the hack and condemned it “in the worst possible words”. He said as far as he knew, all SABC sites were affected and it was the first hack of this scale in recent memory.
Exciting Media Campaigns
‘Home of the Father’s Day Gift’ campaign unwrapped
In the weeks running up to Father’s Day on 19 June, Cape Union Mart launched the ‘Home of the Father’s Day Gift’ campaign, with the slogan ‘Celebrate Dad-ventures’. As part of the campaign, the outdoor store held ‘Father’s Day Experience’, an event where a product specialist presented the top 10 recommended Father’s Day gifts. Attendees were then split into groups and embarked on a treasure hunt around the Cape Union Mart Canal Walk Adventure Centre. The objective was to find a range of Cape Union Mart’s products dispersed around the store, according to a list of clues, and the winning team received a voucher worth R500 each. With just a few days to go before Father’s Day, Cape Union Mart shares the heart of the campaign with Bizcommunity.
Cape Union Mart adopted a through-the-line, cross-channel marketing strategy in order to ensure efficient penetration into their identified target markets. They used Television, Radio, Print, Digital and Social as their advertising channels to promote this campaign with the objective being to position Cape Union Mart as the #1 gifting destination for Father’s Day, and the ultimate men’s destination store by crafting a robust through-the-line, omni-channel media strategy to achieve their objective.
What’s happening in Africa
New look for Phalaphala FM
To celebrate being in business 51 years, Phalaphala Radio (formerly Radio Venda) has launched a new logo and a multiplatform brand campaign, ‘Always there with you’. “The tagline connects the past with the present and future and tells listeners where we are and what we do – the only radio station entirely dedicated to Tshivenda culture and language,” says station manager, Freddy Sadiki. It is a contemporary radio station, targeting 16- to 34-year-old aspirational Tshivenda-speaking people. It launched the Tshivenda Music Awards and has seen an increase in the production of Tshivenda music, which it hopes will continue to grow. “Since the inception of the awards, Vha Venda musicians have been prolific in recording music and supplying the station,” says Zolisilie Mapipa, GM PBS Radio. “The rebranding is not just about leaving the past, it is about reflecting on our own changes from analogue to digital,” continues Sadiki. “We can now be heard in so many other ways, from digital radio and TV to online. Radio is no longer just in the home or in the car. Listeners are far more engaged now, listening on phones, computers, TVs and the list goes on.”