What’s happening in Media – 24th March 2016

Advertising news

ASA on a mission to become ‘fit for purpose’

1238852_529121393828687_197797597_nIn February 2015, the Advertising Communications Association (ACA) sent a letter to members outlining the ASA’s “perilous” financial situation. Odette van der Haar, CEO of the ACA, said the ASA’s “board has to contend with a scenario where it may have to liquidate the ASA”.

Last week a joint statement was issued by the ASA and the ACA in the name of the ACA’s Boniswa Pezisa. In it, Pezisa admitted to “challenges” regarding its finances, but said a task team comprising representatives from industry bodies including the ACA, the Broadcast Research Council (BRC), the National Association of Broadcasters (NAB) and the Marketing Association of South Africa (MASA), was set up in June last year. Pezisa said that while the media environment was experiencing “lots of changes, the principles of self-regulation had to be updated to keep pace”.

 

Industry Data and Statistics

Digital vs FM radio advertising

Screen Shot 2016-03-24 at 11.26.28 AMDid you know that cliffcentral.com achieved 3.5million downloads since August 2014? Speaking at the MTN On Air Radio Conference, Gareth Cliff states that cliffcentral.com is not a radio station, but a content hub which produces and aggregates content, including podcasts, live streaming and video. Cliff explains that online radio can be measured because it is digital, the number of people listening to a live stream at any given time can be measured easily.

Although he adds that he’s not convinced of  how useful this info is for ad agencies, he explains that – on the cliffcentral.com content hub –  it is possible to measure the amount of podcast downloads, average listenership for the week or month – and that these numbers are very competitive with FM Radio. Cliff believes that, if content  is designed properly, and the media and advertising industries work together, the audience can be served, the advertisers can be served, and a new kind of creativity can be achieved.

 

Exciting Media Campaigns

Radio is simply unmatched for Carling Blue Label

Carling-Blue-Label-Beer-Bold-Taste-Rich-Reward-1Leading beer brand, Carling Blue Label is one advertiser who concurs that when it comes to integrating flawlessly with digital and mobile technology, radio is simply unmatched. This wonderfully synergistic relationship was recently demonstrated when they approached United Stations to launch their newest offering, Carling Blue Label beer to Kaya FM’s Afropolitan audience.

When it comes to making a meaningful connection between brands and listeners, savvy advertisers such as Carling Blue Label are speedily realising that cleverly embedding their brand into regular programming and leveraging this via digital platforms, can be the ultimate differentiator in an otherwise cluttered media space.

 

Innovative Ideas

 

Instagram: A snapshot of the latest social media-advertising platform

Multi-Color_Logo_thumbnail200Instagram has been primarily associated with food pictures, shots of nature and Throwback Thursday images of your best friends wedding. But, it has given a whole new meaning to mobile advertising in South Africa. Brands who are looking to broaden their reach and increase sales, should be incorporating Instagram into their advertising strategy. As the fastest growing social media platform, Instagram can’t be ignored.

Thanks to its ads API – which was switched on in August 2015 – South African brands now have a potential audience of more than 400 million users from around the world. Working alongside Facebook advertising, Instagram always you to target your adverts according to a specific demographic and pay using cost-per-click.

 

What’s happening in Africa

Nigerian Government announces that it is not a threat to Media

map-nigeriaMinister of Information and Culture, Alhaji Lai Mohammed, has said journalists in Nigeria have nothing to fear from the Nigerian government in the performance of their duties. “Not a single journalist is in detention in Nigeria today. The government of the day is not a threat to the media, and it is not about to stifle press freedom or deny anyone his or her constitutionally guaranteed rights.”

The minister also said while the government has ensured the protection of the premises of vulnerable media establishments when required to do so, that does not affect the independence of such organisations.

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Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
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Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com