Digital Media Africa Conference and Awards to be held in JHB
With an explosion in mobile news growth on the African continent, World Association of Newspapers and News Publishers (WAN-IFRA) will hold its inaugural Digital Media Africa conference and Awards competition in Johannesburg from 28-30 September 2016. Digital media executives will gather to debate the hottest digital issues facing publishers on the continent and abroad. “Innovation has no boundaries and our members and colleagues in Africa are a true testament to that with their inspiring mobile initiatives,” says Vincent Peyrègne, CEO of WAN-IFRA. “There is so much to be learned from their example and to share with the rest of the world. It’s an incredibly exciting time for publishing and I am certain that same excitement will be on display at DM Africa.” This year’s event is built around four main themes, reader revenue, distributed content, metrics and KPIs and millennials and Generation Z. African publishers including Caxton, Media24, Nation Media Group, Ringier, Independent, Times Media Group, DailyNews and the African Media Leaders Forum support the event. For more information, click here.
Innovative Advertising Idea
Pinterest starts selling video advertising
Pinterest is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site. Now the San Francisco-based startup realises that it’s behind on video. “It’s something we’ve underinvested in in the past, and we’re changing that,” said Jon Kaplan, who was hired from Google earlier this year to be Pinterest’s head of sales. “This is all part of a broader push from the company to make video a bigger part of the consumer and advertiser experience.”
The new video ads will be interspersed with those personalised feeds, catering to the interests of whoever is browsing. If clicked, the ads will start to play with sound. The advertiser can choose to show as many as six related “pins” of items to pair with the ad. For example, if the ad shows video of a fashion model, the pins might be of items the user can buy to get the look.”Our video ads are going to be tailored to your interests,” Kaplan said. “We’ve added in additional features that allow the user to take action.” US digital video-ad spending will reach $9.9 billion this year, and is set to almost triple by 2020, according to research firm EMarketer. Pinterest, which has more than 100 million users, was last valued at $11 billion in a funding round in March 2015.
New ICASA regulations for community radio
The Independent Communications Authority of South Africa (ICASA) has drafted new regulations, which will have a dramatic effect on radio, particularly community stations. Nkopane Maphiri, business development director of Abundant Media (which is responsible for The Media Connection and The Brand Connection) says his company welcomes the new regulatory framework for community radio. “It will go a long way to strengthen the sector and clarify some of the grey areas which existed as well as provide guidance in the areas where the law was silent,” he says. The regulations close some loopholes, which were being taken advantage of. The main one concerned corporate governance and the qualifying criteria for board members at stations. It is now reaffirmed that political party office bearers are disqualified from being members of the board of stations. The rules also further separate governance, management and operational staff roles and powers in stations. “This is a welcomed move by many stations and it enables clearer lines of accountability, roles and functions,” Maphiri says.
Another noteworthy inclusion in the regulations is the role of management companies, which have shown a strong emergence at stations. ICASA has now stipulated that any management agreement entered into between a station and a management company must be subjected to a regulatory scrutiny to assess if they are in the best interest of the licensee. Maphiri, like he has done in the past, also emphasised that community radio is a growing and vibrant sector, which he says has proven its strength and relevance to its audience over the years. “Ensuring that this sector remains strong and continues to grow, it is vital for ICASA to work with all stakeholders in the sector to develop rules of engagement which are meant to support and foster this growth,” he concludes.
Exciting Media Campaigns
Terence Neale scores Direction Craft Gold hat-trick at Loeries
Egg Films, the top ranked South African production company last year, had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates. For the third year running, Terence Neale won a Gold Direction Craft, this time for Adidas Originals Your Future Is Not Mine, which also won a Gold Craft for cinematography.
What’s happening in Africa
Take a virtual reality tour of Africa
In a South African alcoholic industry first, Distell and its brand, Amarula, have created a virtual reality tour of Africa so that consumers can experience the continent’s open spaces, plentiful wildlife, beautiful people, and distinctive culture. According to the brand’s global marketing manager, Mncedisi Junior Jekwa, virtual reality (VR) is trending as the most exciting technology driving brand activity and the entertainment industry. “Africa has always been rooted in the brand’s DNA. This exciting technology allows us to bring the Amarula story to life in a more visceral manner,” Jekwa said. “We believe strengthening the link between Amarula and Africa will enable us to grow the brand further as the world is starting to look to Africa for creative inspiration.” The three minutes, 45 seconds 3D-360º experience will be rolled out using Samsung Gear VR headsets and Oculus Rift units around the world in travel retail, focusing on duty free shops in major airports. We love this idea and cannot wait to see what other brands come up with in the near future using VR.
About Get Set Go Media
At Get Set Go we specialise in planning and implementing media campaigns that align with your brand strategy. Our advertising reach spans across TV, Radio, Newspaper and Magazine media in Namibia, Botswana, Lesotho, Swaziland, Angola, Mozambique and Zambia. Some of the services we offer include media strategy, media buying, proof of flighting and research on the media landscape. Our team partners with local media agencies in South Africa and takes care of the entire media buying process for them. If you are a media owner or a client, we would love to hear from you!