What’s happening in Media : 2nd June 2016

Advertising news

No branding, logos or colours – SA gets tough on cigarettes

865971e77c4244a2b10d721d67fbe1e4The government is determined to tighten its tobacco laws that will see plain packaging on cigarette products as part of a global drive to lower the incentive for people to smoke.

As the world commemorates No Tobacco Day, the Gauteng Health department is advocating for a total ban on tobacco advertisements.

World No Tobacco Day is marked to highlight the harm caused by tobacco use and to advocate for effective policies to reduce tobacco consumption. Gauteng health will hold an event in Soweto on Tuesday under the theme, “Get ready for plain packaging” with emphasis on packaging of tobacco products.

The Department’s Steve Mabona says research indicates that plain and standardised packaging reduces the appeal in tobacco. “We are working very hard, we would just want to make sure that tobacco is not advertised. Now, we are looking at the packaging.”

Health Minister Aaron Motsoaledi said he planned to toughen the act’s stance on public smoking, ban the selling of cigarettes at shop counters, ban cigarette dispensers and force companies to package their products in brown paper with no branding.


Innovative Advertising Ideas

Giant Films’ Karien Cherry wins Ad of the Month, again

Giant Film’s director Karien Cherry took first place in the Creative Circle ‘TV, Cinema and Film’ category this March for her recent Sanlam campaign.

This is the second time in just four months that Karien has claimed the ‘Ad of the Month’ award.

SA Film Reel also recognised Karien’s direction of the campaign with a Special Mention in their March craft category.

The campaign set out to introduce Sanlam’s new Tax Free Savings accounts by gently and humorously reminding everyone just how much we all dislike getting less. Under Karien’s watchful eye the spots were filmed as unscripted real life experiments, and captured authentic reactions that expertly proved the agency’s idea.

“It’s almost impossible to do reactive real world film without it looking set up, or acted. Karien achieved the opposite – she filmed the real thing and the spots came out magnificently.” Matt Ross, ECD, King James Group. Karien’s New Balance spot ‘Baby vs Dale Steyn’ topped the ‘TV, Cinema & Film’ category in November last year. Watch the Sanlam and New Balance spots here, both through King James Group, Cape Town.


Industry Information

eMedia in talks with DStv over news deal


Media company eMedia Holdings was in talks to renew its contract with DStv for its 24-hour news channel, which had been on the payTV platform for more than seven years, it said on Friday.

eMedia is the holding company of assets such as eSat.tv, e.tv, radio station Yfm and Sasani Africa. The contract with DStv is coming to an end this month, but all indications were that DStv would like to enter into a new agreement and keep the news channel on its platform, said eMedia Holdings.

The 24-hour news channel, eNews Channel Africa (eNCA), is the most-watched 24-hour news channel in SA, with a share of more than 50% of viewers who watch news, according to eSat.tv. eSat.tv’s sister company e.tv has been at loggerheads with DStv owner MultiChoice over the encryption of decoders to be used for digital TV. eMedia Holdings reported a 1.7% increase in revenue from continuing operations to R2.4bn for the year to March. The group ended the year with a R63.6m loss attributable to the equity owners of the company, compared to a profit in the previous year of R124.8m. The eMedia loss takes into account a loss of R144.8m for discontinued operations. Advertising revenue at e.tv came under pressure as a result of a sharp drop in market share.

The company had to review its schedule to correct the falling market share and these changes have resulted in a recovery of the channel’s market share. The recovery, however, came at considerable investment by the company in local programming, which resulted in cost of sales ending the year on R1.09bn, compared to R983m the previous year, an increase of 10.9%, the company said. (Source: Business Day)


Exciting Media Campaigns

Kyle Lewis’s colourful campaign for Volkswagen and Ogilvy

Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places”. Watch the video below and let us know what you think.


What’s happening in Africa

Audience measurement extended into Africa

Effective Measure (EM) have announced the launch of their reseller partnerships in Ghana, Kenya, and Nigeria, extending audience measurement into Africa. EM integrates their media planning and data tools, information on media metrics, customer demographics, psychographics, and life stage data through one easy-to-use, intuitive dashboard. This Audience product is available to advertising agencies and brands, on a subscription basis, to effectively plan digital media campaigns. Digital publishers in Ghana, Kenya, and Nigeria can now choose to use EM in two ways.

Large content hubs may choose to pay for Audience, which is based on an annual subscription fee. There is the alternative to digital publishers or any digital brand, whereby they could opt-in to the emPower Data Co-Op. Instead of paying for audience measurement, Effective Measure returns revenue to the opted-in partner, in exchange for being able to sell their audiences to interested advertisers. EM takes responsibility for all segmentation of audiences and demand integration. Buying these audiences is currently exclusively available through agencies that have Google Bid Manager accounts.

The audience segments are licensed to an approved partner agency at a predetermined yield set by EM. emPower Data Co-Op has grown by 97% month-on-month since its launch in November 2015 and currently has more than 130 publishers and digital brands across the Middle East and Africa earning revenue quarterly. Transparency and data privacy is of paramount importance. Therefore, every step has been taken to ensure the interests of all digital content providers have been considered.

x

Gizelle Burke Account Director

Gizelle is a Benoni born, ex-cheerleader, turned marathon runner, with a passion for psychology and a penchant for ‘ops’. She lives in Stellenbosch with her husband Conrad and three children: John, Amelie and Isa. Her position in this exciting industry is to manage operations and liaise with clients and broadcasters.

GIZELLE Service with a smile...

She always goes the extra mile!

Mobile : +27 84 581 9836 | Office: +27 21 880 2701 | Email: gizelle@getsetgomedia.com
x

Adri Van Der Westhuizen Founder/ Director

Adri is a Namibian, fashion aficionado-over-achiever with an entrepreneurial spirit and a passion for brand marketing. Previous Marketing experience: Integrated Marketing Communication at the AAA School of Advertising. Lives in Stellenbosch with her husband Nico and two young daughters: Sophia and Eva. Her position in this exciting industry is to manage the media business and establish long-standing partnerships with clients and suppliers.

ADRI Sell, sell, sell

OH, SHE DOES IT WELL!

Mobile : +27 833 951430 | Office: +27 21 880 2701 | Email: adri@getsetgomedia.com