WHERE WE ADVERTISE

Simple and effective, radio is the easiest way to reach your target market.

• There is a station for every taste and preference, and listeners generally have a high degree of loyalty to a specific channel which helps segment your audience.
• Whether local or national, radio’s low-tech requirements and “anywhere, anytime” ability means you can reach a wide audience in places other mediums don’t.
• Radio adverts require a minimal crew of audio and voice specialists to produce which keeps production costs down.
• Research has shown that people are less likely to “tune out” radio adverts.
• Rates are cost-effective and flighting can be done frequently, increasing the desired “marketing repetition” effect.

TV is an easy and affordable source of entertainment that connects an audience to the world.

• Seeing a brand on TV lends credibility and authenticity.
• A TV audience is a captive audience and, if researched correctly, a highly targeted audience,
• TV combines audio and visual elements and is the most effective way to create an emotional connection with your audience, which leads to better brand recall.
• No pay-per-click or bidding for keywords, which means you have better control of your budget.
• Despite the emergence of streaming and online platforms, TV consumption has remained constant almost everywhere in the world.

Newspapers and magazines are powerful tools that enhance your brand’s public image.

• Your audience gets to handle physical material which, cognitively, is more memorable than other mediums.
• Print ads lend credibility, with your audience more likely to associate your brand name with the publication it appears in.
• Newspapers and magazines are more likely to be passed between friends and family, extending your advert’s reach at zero extra cost.
• Print ads last, and last, and last, and last. (Just look at the magazines in your doctor’s waiting room.)
• Many publications now have a digital version of their content, giving you the possibility of an even higher reach.

Want a screen bigger than a smartphone? Then OOH is the space you should be playing in.

• OOH provides repeated exposure that helps build your brand.
• Billboards, transport wraps, murals… Any surface that appears in the real world can be used to create a brand touchpoint.
• No ad-blockers or skip-now buttons: OOH advertising is in your face, 24/7.
• The cost-per-impression is extremely affordable when compared to digital advertising.
• OOH is accessible and immersive, and can be placed wherever your audience lives, works, travels, shops, and plays.